Picture quality requirements:
What are the new requirements for pictures and when do they take effect?
As originally announced in the 2012 spring seller update, all pictures on the US and Canadian (English and French) sites must meet the following new picture quality requirements:
- Starting October 1, 2012, every listing must have at least one picture.
- Starting in 2013 additional picture quality requirements will apply to new, revised or relisted items:
- When listing a used item against the eBay catalog, sellers may not use the eBay stock photo as the primary picture of the item. The eBay stock photo may be used as the primary picture for a new item or refurbished part.
- All pictures must be at least 500 pixels on the longest side of the picture.
- Pictures must not contain borders.
- Pictures cannot have added text in the picture such as item specifics, marketing or branding messages, shipping or country of origin information.
Why do you have these new picture quality requirements?
There are several reasons for these changes. Buyers have told us that bigger, cleaner pictures provide a better buyer experience. There are fewer disputes when buyers fully understand the condition and can clearly see all aspects of an item. Studies show that pictures are one of the most important influences on making a purchase decision. Lastly, pictures without borders and seller-added text often get better exposure in outside search engines.
When will the 2013 picture quality requirements take effect?
The dates for the 2013 picture requirements have not been finalized. When they are, we’ll let sellers know with adequate notice to complete the adoption of their listings to the changes. In the meantime, we encourage all sellers to continue taking action now to be ready for the enforcement of requirements in 2013, including making sure all new listings include pictures that meet the new quality requirements.
Do the new picture quality requirements apply to pictures in the description section of the listing?
The new picture quality requirements only apply to pictures that are uploaded to eBay picture hosting. Pictures which are uploaded into the description portion of the listing are exempt from this policy. Note, however, that uploading pictures to the item description is not a recommended best practice. eBay picture hosting is the only way to show pictures at the top of the item page and also provides a better experience for buyers shopping with a mobile device.
What if the item I’m photographing has a border in it?
The new picture requirements do not allow borders added to the picture after it was taken. There are some items where the item itself might have a border (like a rug or a postcard), or the background might appear to be a border. These types of items will not be blocked from listing.
Can I use a watermark in my photos?
Yes, watermarks are allowed for the purpose of establishing picture ownership to protect your intellectual property. Watermarks are only permitted for ownership and attribution and need to meet the following guidelines:
- May not be used for marketing
- May not obscure the image in the photo.
- May only an eBay user ID or company name.
- May not contain specific information about your product or customer service.
- Must be no bigger than 5% of your photo and at a transparency level of no more than 50%.
What is eBay picture hosting?
eBay picture hosting is the feature that allows you to put your pictures at the top left-hand corner of your listing on the item page and next to your item's title in search results. Pictures hosted on eBay stay in your completed listings for up to 90 days, and can be re-used when you relist or sell similar items.
eBay picture hosting allows you to upload up to 12 pictures for free (excluding Motors Vehicles), and also provides zoom and enlarge capabilities on the item page, now at no charge.
Item condition notes
What kind of information can I put in this item condition notes field?
The item condition notes field is meant to contain information related to the condition of the item such as the location of any imperfections or how many times the item was used. Information related to shipping, price, promotions, branding or other unrelated information is not allowed and will be blocked.
What exactly is eBay changing about the item location validation, and why?
Providing the item location helps let buyers know where the item will be shipped from or where they can pick it up. It may also be used by eBay to help determine the approximate shipping delivery time. Previously, sellers had to enter the country, zip code, city and state manually. If your item is located in a country where zip codes can be validated (including US, UK, Australia, Germany, Austria or China), you’ll be able to simply enter the zip code and eBay will validate the zip code and automatically fill in the correct city and state. This makes the listing process easier for you and ensures that each listing displays the correct location.
How will international sellers be affected?
If eBay is able to validate zip codes in the country selected, the city and state information will be populated in the city/state field. However if eBay is not able to validate the postal code, the city/state information provided by the seller will be used.
Vehicle history reports
What is changing?
Starting on the week of September 4, sellers will receive a greater on average boost in Best Match, eBay’s default sort order, for listings that include an AutoCheck by Experian vehicle history report in the History Reports tab.
Why is eBay making these changes?
Research shows that purchase rates are higher whenever a buyer views a full vehicle history report on eBay. This update provides an added incentive for sellers to provide vehicle history reports in this consistent, easy-to-find format.
How do I know if I'm a high volume vehicle seller?
When you've submitted 7 or more vehicle listings in a single calendar year, you're considered a high-volume seller. Once you become a high-volume seller in any calendar year, you're permanently considered a high-volume seller, and high-volume seller fees apply. Learn more
What if I do not have an AutoCheck subscription?
If you are a low volume seller, an AutoCheck report will be included for free with your listing.
If you are a high volume seller and do not currently subscribe to AutoCheck
by Experian Automotive, this will ensure vehicle history reports appear on all your eBay vehicle listings automatically. You can choose a subscription to display vehicle history reports on your eBay listings only—at an exclusive rate—or a program that displays vehicle history reports on all your Internet listings. Visit Experian to subscribe or to learn more.
What is the cost for an AutoCheck subscription?
If you are a low volume seller, an AutoCheck report will be included for free with your listing. As eBay’s preferred vehicle history report service provider, Experian Automotive, is offering high volume sellers exclusive eBay member subscriptions for your eBay listings. Contact AutoCheck
for a subscription solution that meets your needs.
|AutoCheck VHR prices for high volume Bay sellers|
|Subscription||Price||For each additional|
|Up to 25||$99||$4.00|
|Up to 50||$175||$3.50|
|Up to 100||$275||$2.75|
|Up to 120||$299||$2.50|
What is the benefit of having an AutoCheck vehicle history report on my listing?
An AutoCheck report displayed in the Vehicle History Report tab of your listing is a prominent reminder to buyers that a trusted, independent third party has evaluated the vehicle. The prospective buyer can easily review the ownership history of the vehicle they are considering. A 2010 eBay study of 600,000 used car listings showed that purchase rates were always higher for similar vehicles where a full AutoCheck report was available and run by the consumer. Lastly, with this announcement, your listings that include a report on the History Reports tab will automatically receive an on average boost in Best Match.
Buyer confidence and the likelihood of a sale goes up when your listing includes a free vehicle history report. Now including an AutoCheck report also helps your position in Best Match.