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2012 Spring Seller Update

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  Seller Checklist
 
   
Stay on top of seller updates and improvements
 
 
 
Checklist items with this symbol may require updates to your listings.
 

Starting Now

Start adjusting your business practices and updating your listings now to achieve and keep the full benefits of being an eBay Top Rated seller. Remember, the required annual sales volume for Top Rated sellers will be lowered to $1,000 so more sellers than ever can qualify!
  • Upload tracking information to eBay within your stated handling time
  • Specify a 1-day handling time
  • Offer a 14-day or longer return window with a money-back refund option
The easiest way to upload tracking information is to use eBay Labels—tracking is uploaded automatically, and USPS® Delivery ConfirmationTM on First-Class Package service for parcels is now free!
 
eBay Top Rated sellers:
  • From March 1 through May 31 you’ll get a bonus 5% final value fee discount on your transactions with 1-day handling and a minimum 14-day return window with a money-back option, so start adding these services now.
  • Beginning the week of February 28, you’ll be able to track where you stand on the new requirements in the performance tab in your Seller Dashboard.
 
The week of February 28 you’ll see a warning message if your listings specify a 3-day or 7-day return window, or an “Exchange” or “Merchandise credit” refund method. As of May 2, these options will no longer be available. Start updating these listings now with a 14-day or longer return timeframe (30 days is recommended) and either “Money back” or “Money back or exchange” refund options. You can specify “No returns accepted” as well. Be sure to also update your listings if they include any information that contradicts your updated return policy.
 
Review your listings now and make sure they’re optimized for search engines both on and off eBay. Best Match, eBay’s default sort order for search results, will look at information in your item description as well as your title. Item specifics, product codes like UPCs and ISBNs, brand, and manufacturer part numbers are more important than ever.

Updated item specifics will be available in the following categories:
  • Clothing, Shoes & Accessories
  • Coins
  • Computers & Networking
  • Consumer Electronics
  • eBay Motors
  • Jewelry & Watches
  • Home & Garden
  • Tickets
  • Toys
Be sure to add these updated item specifics to your listings for increased visibility.
 
Make sure you’re not listing or relisting identical items in both the Auction-style with Buy It Now and Fixed Price listing formats at the same time, or more than one Auction-style with the Buy It Now option for identical items. These listings will be in violation of eBay’s Duplicate Listing policy as of May 28 and subject to removal.
 
Visit the new Photo Center for top tips on taking great pictures that can help you sell your item.
 
Remove customs-related messages from your listings descriptions. eBay now automatically adds a customs notification message under shipping details on the Item page for international transactions. Any Feedback from buyers that only reference these customs issues will qualify for Feedback removal.
 
 

In March

eBay Top Rated sellers: From March 1 through May 31, get a bonus 5% final value fee discount for all transactions with 1-day handling and a 14-day or longer return window with a money-back option.
 
Act now to ensure you get an automatic 5-star DSR for Communications starting in April. Simply specify 1-day handling time and upload tracking information by the end of the next business day. Then, starting in April, on these transactions where there is no communication between you and your buyer, you’ll receive an automatic 5-star DSR for Communications.
 
Specify eBay Checkout and eBay approved electronic payment methods as a requirement in your listings to ensure that, starting at the end of April, Feedback for transactions where buyers have an unpaid item recorded is automatically removed.
 
 

In April

On April 2, new catalogs will be available in the following Electronics categories. Listing with these catalogs whenever there’s a product match will be required starting May 2. See the full list of items you’re required to list with the catalog.
  • DVD & Blu-Ray Players (Category # 15077)
  • Home Speakers & Subwoofers (Category #14990)
  • Home Theater Projectors (Category # 22610)
  • Home Theater Receivers (Category # 14981)
  • Home Theater Systems (Category # 72406)
 
Starting this month, you’ll receive an automatic 5-star DSR for Communications when you specify same-day or 1-day handling time, upload tracking information by the end of the next business day, and there is no communication between you and your buyer before or after the transaction.
 
Starting April 23: Ensure that your seller performance ratings and Feedback are the best possible reflection of the great service you provide. All Feedback and related DSRs left by a buyer for a transaction where the buyer had an unpaid item recorded will automatically be removed, whether or not you are using Unpaid Item Assistant, as long as you required eBay checkout, an eBay approved electronic payment method, and local pickup was not offered.
 
eBay Top Rated sellers: At the end of April, start using the new functionality—available now in My eBay, Selling Manager and Selling Manager Pro—to identify your listings that still need 1-day handling and a minimum 14-day return window with money-back option, and then edit those listing in bulk.
 
 

In May

Starting the first week of May
May 1: The maximum Standard final value fee for Auction-style listings will increase to $250. This will only impact fees on transactions of $1,111 and above, and only applies to sellers who do not have an eBay Stores subscription.
 
USPS® First-Class is now reclasssified from an Expedited (1-3 days) to a Standard Shipping Service (2-5 days). eBay will now show First-Class Package service as 2-5 days. If you use First-Class as an expedited shipping option, you’ll need to update your listing to another shipping method.
 
3- and 7-day return and “Merchandise credit” and “Exchange” refund options are no longer available.
 
Listing with the catalog is required whenever there’s a product match to your item in the five electronics categories named above.
 
eBay Motors: The following listing features will be discontinued and automatically removed when listings are renewed:

Motors Part & Accessories:
  • Border
  • Highlight
  • Featured Plus
  • Listing Icon
Motors Vehicles:
  • Motors Home Page Featured
 
List your car or truck on the Sell Your Item form simply by entering the Vehicle Identification Number (VIN).
 
Category updates are in effect in the following categories:
  • Clothing, Shoes & Accessories
  • Coins
  • Computers & Networking
  • Consumer Electronics
  • eBay Motors
  • Jewelry & Watches (Category adjustments in Watches only)
  • Home & Garden
  • Toys
 
Starting the week of May 28:
May 28: Listing or relisting Auction-style listings with the Buy It Now option for items that are also listed in a Fixed Price format—or listing multiple Auction-style listings with the Buy It Now option for any identical item—is no longer permitted according to eBay’s Duplicate Listing policy. Listings in violation are subject to removal.
 
 

In June

June 1: eBay starts counting toward the new Top Rated seller requirement to have tracking uploaded on 90% or more of all transactions.
 
June 1: The new, lower $1,000 annual sales requirement for Top Rated sellers takes effect. Only those listings from Top Rated sellers with 1-day handling and 14-day or longer return windows with money-back option will qualify for a 20% final value fee discount and the greatest on average boost in Best Match (eBay’s default sort order).
 
 

In July

July 2: Free pictures on all listings submitted starting on July 2 (excluding eBay Motors vehicles). Listings with more pictures sell more, so start loading up. Make sure your pictures follow the picture guidelines coming this fall. Visit the Photo Center for tips on taking great photos and deals on gear.
 
July 20: The new requirement for Top Rated sellers to have tracking information uploaded within their stated handling time on 90% or more of US transactions will take effect. For the June 20 evaluation cycle, eBay will look at transactions from June 1-30.
 
 

This Fall

New requirements for pictures: All listings must include a picture. If you have listings without pictures, add at least one picture now (you can add up to the maximum of 12), or your listing will be blocked.
 
eBay Top Rated sellers: Watch for your link to opt in to the new way to manage returns that virtually automates the process for you and your buyer—even automatically refunding your final value fees. If you receive returns at multiple addresses, be sure they’re listed and accurate in your account preferences in My eBay.
 
 
 

 

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