Joy. That moment you realize you have everything you need to deliver holiday cheer.
The busiest selling season is around the corner, but high volume doesn't have to mean high stress. We've gathered the consumer insights you need to make holiday the most wonderful time of the year, for both you and your buyers.
Here are the top strategies you can put in place now to turn holiday browsers into proud givers of joy, all season long!
Offer selection, selection, selection!
Having the right inventory in the right quantity is absolutely essential during this high-volume season. Shoppers come to eBay for hot gift items and one-of-a-kind memory makers, so stock up now. Under-stocking can be just as costly as overstocking and can lead to lost sales, so opt for more rather than less. For insight into the top products of the season, check out our 2016 Holiday Hot List.
Make shopping easy from any device.
During the holidays, online sales skyrocket. Here are some stats from Holiday 2015 to consider:
- More than half of consumers increased their overall amount of online shopping*
- 1 in 3 consumers made more than half of their holiday purchases online*
- Gift-givers love mobile: About 80% of shoppers aged 18-34, and 47% of buyers aged 55+, did their online holiday shopping via mobile devices†
Be sure to capture maximum attention (and sales) from the millions of shoppers coming to eBay this season by making your listings looks good on mobile and eBay.com!
Persuade with promotions.
Most shoppers come to eBay with a few gift ideas in mind. Research shows it's the items that include a promotional offer that tend to get the sale, so consider adding compelling offers to your listings via eBay Stores tools like Promotions Manager.
Remember: other sellers will have the same strategy, so protect (or increase) your market share by creating offers that stand out from the rest.
Make sure it's about merchandise, and peace of mind.
When shopping for a gift, buyers want to know that an item will arrive on time, can be returned after the holidays and won't break the bank with shipping costs. In fact, a recent UPS study†† showed that 45% of potential buyers abandon items because their potential purchase didn't qualify for free shipping. We expect that percentage to be even higher this year, so emphasize free shipping in your listings where it applies.
More and more, buyers expect these services when shopping for gifts. To avoid being left in a virtual shopping basket, your holiday items should offer:
- Free shipping (and, as it gets closer to the holidays, expedited shipping)
- An extended returns policy that factors in when a gift will actually be received
Get the goods in front of shoppers now.
Many eBay buyers feel that they'll have more time to enjoy the holiday if they shop early, and research** shows it's not just our regulars that think this way. In 2015:
- 20% of U.S. internet users started their holiday shopping during the summer
- 40% of consumers planned to shop on Thanksgiving Day
Make the most of these early-bird opportunities by listing your gift items the second they're in stock, and by following these best practices. Keep listing—throughout the holidays, and even after the season ends. For top tips to help you stay on track, see our Holiday Selling Checklist.
Prepare for joy: Register for free holiday webinars
Get a head start on the season, and register now for five in-depth holiday selling webinars. Free to attend, these sessions offer the insights you'll need to ring in the sales - and smiles - all season long.
Learn buyer insights, consumer trends, and more. August 24, 11:00 AM PT
An overview of why, when, and how to create great offers. September 21, 11:00 AM PT
How to drive traffic to your holiday listings, new features, and more. October 5, 11:00 AM PT
*National Retail Federation 2016 Holiday Planning.
†RhythmOne, "The Always-On Consumer: Mobile Shopping and Purchasing in the 2015 Holiday Season," Nov 10, 2015
**Rocket Fuel, "2015 Holiday Shopping Study: Influencing Shopper Decisions" conducted by Qualtrics, Nov 12, 2015
††UPS Pulse of the Online Shopper™, June 2015