5 tips for holiday success
WE DID THE RESEARCH FOR YOU
The Holiday season is all about giving and receiving. And, we've found a direct correlation between how much eBay sellers give, when it comes to Holiday shoppers, and how much they receive, in terms of holiday sales. We're not talking about slashing prices, or giving merchandise away. It's more about giving Holiday shoppers the right experience. We know you're busy, so we did the research to determine exactly what shoppers are looking for this holiday season.
HOLIDAY SHOPPERS WANT THE "IT" ITEMS
We will spend millions promoting the Wish Bigger advertising campaign—placing ads in all of the right places to drive holiday traffic to your listings. But, we need your help: listing those must-have holiday gifts that turn seasonal shoppers into seasonal buyers. To make this easy, we've assembled a hot list featuring both trending items, and items where demand is expected to exceed supply on the site.
So, let's work together—our platform, advertising, and insights, and your irresistible seasonal merchandise—to make 2015 the most successful (and profitable) holiday season yet.
HOLIDAY SHOPPERS WANT TO EASILY FIND WHAT THEY NEED
You can throw yourself fully into sourcing the "it" items for Holiday. But if you don't include relevant keywords and product identifiers in your listings, shoppers won't be able to find your stuff. Also, if you sell in a really competitive category, consider using promoted listings to stand out from the competition. But, the best part is you only pay for ads that result in a sale.
HOLIDAY SHOPPERS WANT TO RECEIVE—AND GIVE BACK
If you're an eBay Stores subscriber, you can use promotions manager to create enticing offers, and make the deal-hunters giddy: "$10 off $100," or "Free expedited shipping on orders over $75." Or, you can support a worthy cause, and make shoppers feel warm and fuzzy when a portion of their purchase goes to charity via eBay Giving Works. And, you'll get a thrill from this: Items linked to eBay Giving Works have a 30% higher chance of selling, and sell for 2-6% higher than regular listings.
HOLIDAY SHOPPERS WANT FREE SHIPPING
We can thank the mega retailers for setting this standard. Holiday shoppers have come to expect free shipping. There's no way around it. So we have to step up our game to compete. Right now, more than half of the items on eBay ship for free, and a large percentage of buyers select "Free Shipping" in their search criteria. So it's critical to make this a regular practice if you want more holiday business.
HOLIDAY SHOPPERS WANT PEACE OF MIND
Buying gifts for loved ones is hard—even more so when you can't touch, smell, or sometimes even see the item clearly. That's why shoppers want the peace of mind and confidence that comes with a flexible 30-day return policy. And, despite what you might think, we've found that eBay sellers who offer longer return windows tend to sell more than those who don't—without seeing an increase in returns. Another win-win.
MORE HOLIDAY SELLING TIPS
Showcase your items in the best possible light, wow your buyers, and avoid "item not as described" claims.
More than half of eBay shoppers will browse via mobile devices this year. Make your listings clean and free of needless details.
Get basic and advanced shipping and packing tips to help you sell your items to the world.
Know the carrier cutoff dates for domestic deliveries by December 24th. Check back soon for Holiday international cutoff dates.
Get the latest tips on holiday selling, as well as eBay policies, site updates, and more.
Use the Seller Protection Center when you need to resolve issues quickly, and get back to holiday selling.