How people use it
YouTube is a great channel to provide your customers with more information about your product through video. People visit YouTube to get a visual experience—such as how-to product demos, video tutorials and product assembly and usage instructions. Consider creating YouTube videos if you sell complex items and your customers could benefit from getting more information via video.
How YouTube can help your business
YouTube works best when you have the resources, skill, and time to shoot and edit high-quality videos. Before you start shooting video, consider the following:
- Does your area of selling justify a video channel?
- While shooting and uploading videos to YouTube with an ordinary camera is getting easier, not everyone can create professional quality videos easily.
What to do
- Set up a YouTube channel for your business. It's free and easy on YouTube.
- Research the internet for tips on shooting low-cost yet effective video, including tips on technique, lighting, editing, captioning, and music.
- Consider investing in video editing software to give your finished videos a professional look.
What works best
- Plan your video before you start shooting. Making a good video involves lots of pre-production planning, such as figuring out your camera movements and angles, lighting, backgrounds, and, of course, knowing the "story" you're going to tell through the video and the voiceover.
- How-to demos. If the items you're selling are complex and require assembly, there's no better way to win customers' hearts than to have video demos on how to assemble your products. For example, if you're selling camping equipment, create videos on putting up a tent, starting a campfire, even cooking s'mores!
- Cross-promote your videos. Promote your videos on your blog, Facebook, and Twitter channels to maximize reach to all your followers.
How often do I post?
- Unless the content of your video has a definite "shelf life" (after which it's no longer relevant), you can keep your videos up on your YouTube channel for an extended period. Create new videos only when you have new content - for example, a new product demo.
What not to do
Don't create low-quality videos (for example, videos with poor lighting and editing). Videos are another extension of your brand, and your customers should get the same level of professionalism on your YouTube channel as they would if they met you face-to-face.