Seller Central

Effective merchandising on eBay can minimize many of these friction points, leading to higher sales and profitability. A few of the areas where such merchandising can ease transactional friction include:

• Item Title
• Item description
• Photos
• Search Engine Optimization
• View Item Page
• About Me Page

• You can use up to 55 characters. Use as many of them as possible.
• Include general category keywords (like "laptop").
• Include important descriptive attributes for the item. For example, the title for a laptop could include brand, processor speed, and memory.
• Avoid non-standard abbreviations and misspellings.
• Consider the most popular searched words.
• Other popular keywords include New, Free Shipping, and Warranty.

eBay Picture Services. Add pictures to listings quickly and easily by using eBay Picture Services. The first picture is free and each additional picture is only $0.15. Did you know that items with 2 or more pictures are 9% more likely to sell?

eBay Picture Manager. Storing and managing pictures is now easier than ever with eBay Picture Manager. Picture Manager is fully integrated with the Sell Your Item form and Selling Manager Pro. Just drop and load the picture into a listing and you are ready to go! Picture Manager is the ideal solution if you are selling selling several items.

Gallery Choose the Gallery listing upgrade to display a thumbnail photo right next to your listing to attract buyers. Gallery listings are shown to increase final price by an average of 11% are are 9% more likely to sell.

Supersize Select the Supersize upgrade to show your items big and up close. A larger picture helps show the details so you receive fewer questions from potential buyers, saving you time and money!

Optimize Listings for Internet Search Engines
Create View Item Pages that will be found in Internet searches with this list of tips and tools that can help search engine users find your listings. Although search engines don't disclose exactly how their technology works or how they rank their results, this guide will help you with the little things that can make a big difference.

View Item Page
Look at your View Item page through a buyer's eyes. The more attractive, informative, and professional your listing is, the more confidence potential buyers will have in placing a bid. If you list regularly, use a consistent template so buyers will learn to recognize your listings. With Listing Designer, you can choose from a variety of fun themed templates and photo layouts: holiday/seasonal, categories, and more. It's so easy, there's no need to know HTML!