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Buyers flock to eBay for the
fun and excitement of winning. You can harness that energy with
auction-style listings that increase visibility for all your items and
make more sales.
Set a low starting price
Auction-style
listings with low starting prices and no reserve tend to get the most
bids, since buyers look for deals. It also can get a first bid fast,
making it more likely that other buyers will jump in. Avoid setting
reserves - many buyers will assume the item is overpriced and let it
go.
Lower listing costs
Lower prices can also help you
save money. For example, by starting at $9.99 instead of $10, you'll pay a
lower Insertion Fee. When pricing an item, pay attention to eBay's fee
structure and start low, but cover your costs and make sure you'll still
be happy if your item sells at the starting price.
Know how long
to list
Some items sell quickly, while others need more time. For
example, popular MP3 players often convert in three days, but rare vintage
collectibles usually do better with longer listing durations because they
have a smaller niche market.
Other buyers like the immediate
gratification of "Buy It Now." If your item is a commodity, consider
listing it at a fixed price after reviewing comparable items to determine
current market value. Fixed Price allows you to sell immediately, at the
price you want, and in multiple quantities.
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