Listings
Visibility

Better visibility
for your items.

Overview

We’re giving eBay Stores subscribers and Top Rated Sellers new opportunities to help boost the visibility of their listings. In addition, all Top Rated Sellers will receive a quarterly $30 credit to create promoted listings campaigns.

Removal of prominent third party ads to elevate your promoted listings

We’re removing third-party product listing ads across the eBay platform effective May 1, 2017. We will begin replacing the ads with eBay promoted listings at that time, with additional placements coming over the course of the year. Sellers have asked for increased visibility and for removal of ads which take buyers off eBay. With these changes, we are taking strides to provide sellers more opportunity to get added visibility and velocity for their items and to reduce competition from external ad sources. Limited third-party advertisements will continue to be displayed.

Third Party Product Listing Ad

Third Party Product Listing Ad

eBay Promoted Listing Ad

eBay Promoted Listing Ad

New $30 promoted listing credit

All Top Rated Sellers are eligible to receive a $30 credit each quarter that can be used to promote your listings on eBay starting April 1, 2017. Promoted listings can help boost your inventory’s visibility with premium placements on many of eBay's most-viewed pages, including prominent positions in View Item pages and eBay search results.

Learn more about maintaining your eBay Top Rated Seller status, and track your status on eBay Seller Hub.

Promotions Manager on mobile

Starting next month, we will display the best Promotions Manager special offers from sellers in search results on the eBay mobile app.

A mobile device with an example Promoted Listing

Why is eBay making these changes?

Based on sellers’ requests, we are providing more opportunity to increase their visibility as well as reduce competition from external ad sources.

See FAQs

FAQs

Listings Visibility FAQs

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  • Why is eBay making these changes?

    Based on sellers’ requests, we are providing more opportunity to increase their visibility as well as reduce competition from external ad sources.

  • What are promoted listings?

    Promoted listings is an eBay advertising service that puts sellers’ merchandise in front of more active eBay shoppers, which may boost item exposure and increase the likelihood of a sale.

    Sellers choose the fees they want to pay to promote their items and only pay a promoted listing fee when their items sell.

  • Why should I use promoted listings?

    Sellers who use promoted listings:

    • May receive increased item visibility
    • Only pay promoted listing fees when items sell
    • Have access to real-time reporting of their promoted listings to monitor success
  • Does the removal of third-party product listing ads apply to all third-party ads on eBay?

    No. We are only removing third-party product listing ads. A product listing ad (PLA) is a sponsored link ad that features a product image, price, and advertiser name, and takes the buyer off site when clicked. We're investing in our sellers by making these placements available to promoted listings users, giving more sellers an opportunity to increase visibility for their items.

    Third-party text based ads and graphical banner ads will continue to be displayed. A text-based ad is a sponsored link format ad that features a title, description, and advertiser name. A display banner ad features graphics and clickable images.

  • When will the third-party product listing ads no longer be visible?

    Effective May 1, 2017, third-party product listing ads will no longer be displayed.

  • Where can I find additional information about promoted listings?

    Get more information about promoted listings including eligibility requirements.

  • Who is eligible to receive quarterly promoted listings credits?

    Top Rated Sellers and Anchor Store subscribers are eligible to receive promoted listing credits.

    • Anchor Store subscribers are eligible to receive a $25 quarterly credit (the existing benefit).
    • Beginning April 1, 2017, Top Rated Sellers (regardless of whether they have a Store) are eligible to receive a $30 quarterly credit.
    • Anchor Store subscribers who are also Top Rated Sellers are eligible to receive both credits, totaling $55 per quarter.
  • How do I start using promoted listings or promotions manager?

    Go to Get Promoted Listings or promotions manager to get started. If you use Seller Hub, find “use promoted listings” or “promotions” via the Marketing tab in Seller Hub.

  • When will the promoted listings credit appear on my invoice?

    Each quarter, Top Rated Sellers receive a $30 credit and Anchor Store subscribers receive a $25 credit. Top-Rated Sellers who are also Anchor Store subscribers receive a quarterly $55 credit. Top Rated sellers are eligible to receive the credit as long as they have the status for at least one month during that quarter.

    To receive a promoted listings credit on your account, you must:

    1. Be an Anchor Store subscriber or a have Top Rated status to qualify for eBay's promoted listings advertising credits.
    2. Launch a promoted listings ad campaign and your item sells.
    3. Pay your monthly invoice after eBay bills you for items sold via your promoted listings ad campaigns.

    After that, eBay will issue your quarterly credit up to the amount used on your next monthly invoice and note any remaining promoted listings credit balance.

    Example*: If you spend $15 on a promoted listings ad campaign in April and your item sells, you will be charged $15 on your May invoice and receive a $15 credit on your June invoice

    *Example based on a $30 quarterly promoted listings credit for Top Rated Sellers.

  • Do my quarterly credits for promoted listings expire?

    Yes. All unused credits for promoted listings expire at the end of the quarter and will not be carried over to the next quarter.

  • Do I have to be an eBay Top Rated Seller for all three months of a quarter to receive the credit?

    Each quarter, you are eligible to receive a $30 promoted listings credit as long as you were a Top Rated Seller for at least one month during that quarter.

  • What is my quarterly promoted listing credit if I am a Top Rated Anchor Store subscriber?

    Anchor Store subscribers currently receive a quarterly $25 Promoted Listings credit. If you're a Top Rated Anchor Store subscriber, you are eligible to receive an additional quarterly $30 credit for a total of $55 per quarter.

  • When will promoted listings be available for single quantity listings and Parts & Accessories listings with fitment?

    We are currently testing promoted listings for single quantity items. Broader availability of this functionality is coming soon. We are also working on the plan to enable promoted listings for Parts & Accessories listings with fitment and will have more information on this in the coming months.