Frequently Asked Questions

2018 Spring Seller Update    See What’s New

Following on eBay: Creating Your Profile

Expand all Collapse all

Order Discount and General

Expand all Collapse all
  • What kind of listings would qualify to be part of an offer?

    The minimum requirements for qualification in a special offer are:

    • Items must have PayPal as one of the valid payment options.
    • Items must have a Buy It Now option. No Auction types are supported. Best Offer type with a Buy It Now component is supported, but discounts will only be applied if a purchase is made through Buy It Now. Once the buyer has made a "best offer bid" and that bid is accepted, the item is no longer eligible for order discount offers.
    • When entering or selecting SKUs for SKU based offers, multi-variation (color, size, style, etc.) items/listings must include the parent SKU ID to be eligible for the offer. Child variation IDs do not need to be added and will automatically be fetched per the parent SKU ID. If only the child SKU ID is included in the offer, this item will be ignored.
    • Items with a Minimum Advertised Price, or MAP, treatment (item price is not displayed because it is below the Minimum Advertised Price) are not supported.
  • What are SKUs? Where do I set SKUs?

    "SKU" stands for "stock-keeping unit", which is a general term for a catalog number for a specific item. SKU is also called "Custom Label" in eBay's selling tools, such as Selling Manager, Selling Manager Pro, the bulk edit and revise tool in My eBay, File Exchange and API.

    A SKU number can refer to a number generated by the manufacturer, or it can be a number that a seller creates for each item to manage their inventory.

    The SKU number for an item is provided by the seller when an item is listed or after it has been listed. Using SKUs or custom labels make it easier for you to re-list products with the same SKUs or custom labels, without having to also configure cross-sales for them each time.

    You can add or edit SKU numbers in the "Custom Label" field of your listings using Selling Manager, Selling Manager Pro, the bulk edit and revise tool in My eBay, File Exchange and API. Learn more about these eBay selling tools.

  • Will creating and managing promotions on eBay improve my position in Best Match on the search results page?

    There's no "silver bullet" for getting a good position in search. Creating and promoting promotions on eBay will not directly give you an advantage in your listings' search results rank; however, sales of all items with a special offer will count as a sale for each item's listing. As a result, the listing will automatically move up in rank in Best Match over time as sale is taken into account in the Best Match algorithm. More importantly, by creating offers you are funneling buyers from search to shop your items alone.

  • Will my order discount offer show up on other international eBay sites if my items offer worldwide shipping?

    The eBay tool for creating and managing promotions does not currently support global offers. If you have listings on that offer worldwide shipping and also configured offers through the promotions tool on the US site, buyers will only see your offer if they browse

  • In what order will items for my offer be displayed on the item pages?

    In order to enhance the relevance of cross-sold items that are displayed on the Item page, the eBay promotions tool will use an algorithm based on item price, shipping price, and quantity sold to determine the order in which your configured items are displayed. If your items are new and do not have sales history on eBay, the promotions tool will use the order in which you provided the SKUs to determine the display position.

  • Is there a way I can configure the event to surface inventory in the order I prefer?

    Sorry, there is currently no way to change the order, the order is determined based on sales over impressions, so the best performers get the prime placements. Large inventory sets: If offer is a whole store offer or maps to multiple categories, Promotions Manager fetches the other items in the offer for the same category and then displays the item based on popularity (impressions / sales).

    Small inventory sets: If the # of eligible items is less than 500, Promotions Manager grabs all of the eligible items and displays based on popularity, i.e. (sales / impressions).

    We recommend sellers to break out sale events into logical inventory groups that people would tend to shop as a whole. The promotions team is working on improving this functionality.

  • Can I change the order of priority if an item falls under two promotions?


  • Can I add a SKU to my offer that I have not yet listed on eBay?

    You can add a SKU to your offer even if you have not yet listed any item on eBay with that particular SKU. However, this SKU will essentially be ignored until an item with this SKU can be found for display with the offer.

  • What is the limit of SKUs that can be listed in an offer? Is this limit going to change?

    You can list up to 500 SKUs with each Order Offer. The limitation is in scope for the future roadmap.

  • I have more than 500 SKUs that I need to put on a promotion. How can this be done?

    If you have more than 500 SKUs for the promotion the best practice is to select items by store category. You can also create a second store category for items to be placed in a promotion. If you cannot create new store categories, you will need to separate the items into different order size promotions.

  • How are the discounts distributed?

    The total discount from your special offer will be applied to the buyer's order subtotal. The order discount is then itemized across all items (primary and related) applicable to the offer on a cost weighted basis. This is an industry standard that's designed to protect sellers from buyers getting an item for a steep discount when returning the more expensive item. To prevent buyers from getting any discount when returning part of the order and no longer satisfy the discount conditions, you can change your return policy to not accept partial returns.

  • How long does it take for my edits to take effect on a live offer?

    Any changes you make to your offer will usually take effect immediately, but may take up to 15 minutes.

  • How long does it take for edits to my listings to be reflected on my live offer?

    Most edits to your listings will appear immediately on your live offers. In the case where you change a listing to offer free shipping in order to qualify for an Accessory Discount offer, it may take up to 4 hours before the listing will appear with your live offer.

  • Can I change the items that qualify for an offer once it has been active?

    You can edit inventory rules and the list of SKUs selected for your offer at any time. Remember, you must have at least one SKU listed within your offer for it to be active.

  • Can I schedule my offer in advance?

    Yes, Promotions Manager allows you to set offers to activate at a future date/time and specify the date/time when the offer should automatically deactivate. Once an offer is live you can also edit it, put it on hold, or end it prior to the specified end date.

  • Can I schedule when to place my offer on hold or when to reactivate my offer?

    The eBay tool for creating and managing promotions does not currently support the ability to schedule offers to be held or reactivated at a specific time. When you choose to place an offer on hold or resume an offer, it will take effect within 15 minutes.

  • How do I exclude SKUs from a promotion?

    You can exclude up to 100 SKUs from a promotion on an item by item basis or by exclusion rule using eBay or seller store category. This can be done as part of Step 2 of offer creation, “Choose qualifying items for your offer.” You would select “Create exclusion rule.”

Codeless Coupon

Expand all Collapse all
  • How can I create a codeless coupon offer?

    Codeless coupon offers give you the ability to offer exclusive coupons to buyers of your choosing. Once the promotion is created, a link is generated for you to share with your customers. The coupon is hidden from general search, and only buyers who have access to the link will be able to take advantage of the promotion. The coupons are a great option for customer service issues, as well as Facebook, Twitter type promotions.

  • Can I limit the quantity purchased by buyers?

    No, not at this time. Buyers will be able to add multiple items, and or quantity with this offer if they wish. If you want to limit the amount of purchases made, it’s better to shorten the time period of the offer.

  • Is there a way to target certain user ID’s? I’m worried my link will go viral.

    No, not at this time. We cannot guarantee that your coupon will stay private. If a buyer shares the link, it’s possible for the link to go viral. If this is of concern, be sure to shorten the time period for the offer.

  • I created my offer, but how do I know that I created it correctly?

    The easiest way to make sure the promotion is set up the way you envisioned, you can preview the offer. To preview the offer click on the “more” tab under the promotion. You can preview the link for any scheduled promotions, or to review any possible issues. If the promotion is live, you can also view the targeted URL link. This link will allow you look at the offer as a buyer would.

  • I created a coupon but my buyers cannot see it. What’s wrong?

    The codeless coupon option is only available to customers who have the link. This means buyers who have found your item via search will not see the discount. If your buyers are still not able to see the coupon via the link you sent, please review the items in the promotion.

  • Help! When I look at the listing without clicking on the link I can see the promotion. Does this mean that all my buyers can see the promotion?

    No, the promotion is saved through cookies. If you close the browser and then re-open it you will still see the promotion. If you want to check your listings try reviewing the item in a different browser. This means try it in Internet Explorer and try to view it in Google Chrome.

  • Will the promotion end when my quantity runs out? What happens when I add more quantity?

    The promotion will remain active on your promotion dashboard, however if the item does not have quantity we will not show the item in the promotion. Once the item has active quantity it will show in the promotion again.

  • Can I set up a promotion if I have a scheduled listing?

    Yes, the promotion will show on the listing once the item is “searchable” on the site. To check if your item is searchable on the site, put the title in the search bar. If your item does not come up in the search results it means the item is still indexing on the site. Indexing is usually quick, but in some categories can take up to 6 hours to show up in search.

  • I have the option to do minimum quantity or minimum order. What’s the difference?
    • If the goal is to mark down each item by a certain percentage or dollar amount it’s best to select minimum quantity, purchase 1. This will mark down each item. Example: Buy 1 save 20%
    • If the goal is to get the buyer to spend more than the average selling price, it’s better to select the minimum order. Example: Spend $100 and save $20.
    • If you want to encourage buyers to add more quantities of the item, it’s ideal to set minimum quantity. Example: Buy 2 items, and save 20%.

Shipping Discounts

Expand all Collapse all

Sale Events

Expand all Collapse all

Funds Availability

Expand all Collapse all