Benefits

For All Sellers Selling for a cause is an exciting way for businesses and individuals to support their favorite causes, while visibly demonstrating their commitment to social causes within a broad consumer marketplace.

• Distinguish your listings with a distinctive eBay Giving Works icon
• Drive buyers to your items with increased search functionality
• Can often generate higher final values (buyers often pay more for items that benefit a cause)
• Enhance buyer loyalty by aligning yourself with a cause
• Receive a tax deduction and manage your charitable contributions in one place
• Gain satisfaction in making a difference and supporting positive change

eBay Giving Works is an excellent way for businesses to execute cause marketing events. According to a study developed by Cone, Inc. in 2002, consumers expectations of corporate social responsibility and community involvement is at an all-time high. Cone, Inc. also reports that over the last two years Americans have responded with an overwhelming willingness to reward those companies that have helped strengthen the nation's communities.

When you conduct cause-related marketing on eBay Giving Works, you:

• Reinvigorate your relationships with existing customers through a special promotion
• Attract new customers by targeting your campaign to a select audience
• Build brand equity as a socially responsible organization
• Reach millions of consumers with your messaging and showcase your community involvement
• Highlight a nonprofit cause that is relevant to your company's culture and mission