Giving Statistics

Individual Giving Americans are quite generous. According to a study conducted by Independent Sector, an advocacy and research group for the nonprofit sector, 89% of all U.S. households give to nonprofit causes.

Total Contributions

In 2002, individuals, corporations and foundations contributed $241B to charitable causes, and individuals made the majority of contributions.

Consumers tend to reward companies that contribute to their community.

• A poll conducted by Cone, Inc. found that two-thirds of Americans are likely to switch brands, when price and quality are equal, to retailers associated with a good cause
• Cone Inc. also found that 87% of employees at companies with cause programs feel a strong sense of loyalty to their employer
• The most popular ways to give were: (1) donating a personal item, (2) buying a product where a percentage of the proceeds benefited a cause and (3) writing a check to a charity

To learn more about cause-related marketing, visit: www.bsr.org and www.coneinc.com.