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Examples of fee changes
The examples below demonstrate how the lower Insertion Fees, adjusted Final Value Fees and new 30-day duration for Fixed Price listings will affect items from different categories with various selling prices and conversion rates. Some examples show how much you can save for Fixed Price listings as well as for Auction-style listings with lower starting prices. You'll also find suggestions for how to choose your listing format and examples of how sellers can benefit from listing multiple items in one listing. Are my fees going up? Examples: New Fixed Price fees vs. old Cannon PowerShot digital camera Hummel collectible figurine iPod Nano Citizens of Humanity Jeans Apple MacBook Pro Dell laptop Should I change my Auction-style listings to Fixed Price? Examples: Fixed Price vs. Auction-style Cannon PowerShot digital camera Hummel collectible figurine iPod Nano Citizens of Humanity Jeans How do I know which listing format I should use? Examples: Multi-quantity vs. single item listings $10 item $25 item $50 item $200 item Are my fees going up? We are lowering listing fees for Fixed Price listings overall and adjusting Final Value Fees for Fixed Price based on category. There will be a significant decrease in Insertion Fees, which will allow sellers to list more inventory for a low upfront cost. With the new 30-day duration available at no extra cost, sellers can save even more, getting more than 4 times the duration compared to the 7 days a listing fee paid for in the past. These examples show the savings from the Fixed Price Insertion Fee decrease and the new 30 day duration, including the Final Value Fee adjustments: Canon PowerShot digital camera A $200 Canon PowerShot digital camera that sells in Fixed Price after being listed 3 times for up to 21 days would currently cost a seller $17.31 in total fees, with 52 percent paid upfront for the listing. Under the new pricing, the total cost would be only $11.10, a savings of 36 percent, with only 3 percent paid upfront for the listing.  Hummel collectible figurine A $25 Hummel collectible figurine that sells in Fixed Price after being listed 3 times for up to 21 days would currently cost a seller $5.19 in total fees, with 58 percent paid upfront for the listing. Under the new pricing, the total cost would be only $3.35, a savings of 35 percent, with only 10 percent paid upfront for the listing.  iPod Nano A $75 iPod Nano that sells in Fixed Price after being listed only one time for up to 7 days would currently cost a seller $5.94 in total fees, with 34 percent paid upfront for the listing. Under the new pricing, the total cost would be only $5.48, a savings of 8 percent, with only 6 percent paid upfront for the listing.  Citizens of Humanity jeans A $50 pair of Citizen of Humanity jeans that sell in Fixed Price after being listed 3 times for up to 21 days would currently cost a seller $9.06 in total fees, with 66 percent paid upfront for the listing. Under the new pricing, the total cost would be only $6.35, a savings of 30 percent, with only 6 percent paid upfront for the listing.  Apple MacBook Pro A $1500 MacBook Pro that sells in Fixed Price after being listed 3 times for up to 21 days would currently cost a seller $55.81 in total fees, with 22 percent paid upfront for the listing. Under the new pricing, the total cost would be $43.98, a savings of 21 percent, with only 1 percent paid upfront for the listing.  Dell laptop A $500 Dell laptop that sells in Fixed Price after being listed only one time for up to 7 days would currently cost a seller $22.81 in total fees, with 18 percent paid upfront for the listing. Under the new pricing, the total cost would be $20.23, a savings of 11 percent, with only 2 percent paid upfront for the listing.  So with this new 35¢ Insertion Fee for Fixed Price, should I change my Auction-style listings to Fixed Price? Not necessarily! In most cases, sellers who are successful with Auction-style listings-sellers who have high converting items that sell successfully almost every time they are listed-Auction-style listings are still the lowest cost way to sell on eBay. Auction-style listings with a low start price that drive bidding activity and end up in a sale will almost always be the most economical format for sellers. These examples show the difference in fees between Auction-style and Fixed Price listings: Canon PowerShot digital camera For a $200 Canon PowerShot digital camera sold in Fixed Price under the new pricing, the total cost would be $11.10 (assuming the item sells within the 30-day listing duration). If you list the same item as an Auction-style listing with a low start price to drive bidding activity, your total fees for the Auction-style listing will continue to be less than the fees for Fixed Price. For example, this camera listed as an Auction starting at $0.99 that sells for $200 would cost $8.46 in fees, a savings of 24% compared to Fixed Price.  Hummel figurine For a $25 Hummel collectible figurine sold in Fixed Price under the new pricing, the total cost would be $3.35 (assuming the item sells within the 30-day listing duration). If you list the same item as an Auction-style listing with a low start price to drive bidding activity, your total fees for Auction-style listing will continue to be less than the fees for Fixed Price. For example, this figurine listed as an Auction-style listing starting at $0.99 that sells for $25 would cost $2.34 in fees, a savings of 30% compared to Fixed Price.  iPod Nano For a $75 iPod Nano sold in Fixed Price under the new pricing, the total cost would be $5.48 (assuming the item sells within the 30-day listing duration). If you list the same item as an Auction-style listing with a low start price to drive bidding activity, your total fees for Auction-style listings will continue to be less than the fees for Fixed Price. For example, this iPod listed as an Auction-style listing starting at $0.99 that sells for $75 would cost $4.09 in fees, a savings of 25% compared to Fixed Price.  Citizens of Humanity jeans For a $50 pair of Citizen of Humanity jeans sold in Fixed Price under the new pricing, the total cost would be $6.35 (assuming the item sells within the 30-day listing duration). If you list the same item as an Auction-style listing with a low start price to drive bidding activity, your total fees for Auction-style listings will continue to be less than the fees for Fixed Price. For example, these jeans listed as an Auction-style listing starting at $0.99 that sell for $50 would cost only $3.21 in fees, a savings of 49% compared to Fixed Price.  So how do I know which listing format I should use? Choose Auction-style when:
Choose Fixed Price when:
Use a combination of both Auction-style and Fixed Price when:
Multiple quantity examples - 10 identical items to list with different item values:     |
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