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August 2008 Update |
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Seller Resources |
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Best Practices
Here are tips and strategies for taking best advantage of the latest developments on eBay—just in time to jumpstart your holiday selling season.
Top 5 Best Practices to Boost Your Success
How to choose between Auction-style and Fixed Price
Improve your recent sales factor in Best Match
Top 5 Best Practices to Boost Your Success
- Starting on 9/16, list in Fixed Price for 35¢—regardless of start price, item quantity, or duration.
- Take advantage of the new 30-day duration for best exposure for your new and existing listings.
- Consolidate multiple like items into one multi-quantity listing.
- Give your recent sales score a head-start—use multi-quantity listings now. Then relist it at the new 35¢ rate for 30 days after September 16. Your recent sales scores will carry over to the new listings.
- For an added boost, use the new Good ‘Til Cancelled option and your listing will automatically renew at the 35¢ rate every 30-days. Your recent sales score keeps on building.
- Move your best Store inventory to Fixed Price for more exposure at a great low price.
- List in Auction-style pricing with a low start price for the lowest possible fees on eBay.
- Auction-style listings with low starting prices are still the best deal on eBay—and a great way to create excitement and drive bidding.
- You get the same great exposure when your listing is about to end.
- When you want a higher starting price, try Fixed Price—or set your Auction-style starting price low and offer Buy It Now.
- Revise your listings now to stay on top of upcoming changes.
- Specify shipping carriers and costs in the "Shipping and Handling" section of your listings.
- Adjust your shipping costs so they're below our maximum shipping costs.
- Specify your item condition, handling time, and return policy.
- Remove references to checks or money orders in the "Payment Details" section of your listings.
- See our checklist for timelines and details.
- Offer free shipping!
- Get free subtitle to stand out from the crowd and attract buyers.
- Get a boost in search results.
- PowerSellers: get double your Final Value Fee discounts for items with free shipping that sell between October 1 and June 30 2009.
- Give customers great service and earn high detailed seller ratings (DSRs)—your key to success on eBay
- Get added visibility in search results.
- Qualify for the PowerSeller program and PowerSeller fee discounts.
- Show the world you're a great seller!
Check your Seller Dashboard often to keep track of what—'s going well and spot opportunities for improvement. Read more tips for improving your DSRs.
How to choose between Auction-style and Fixed Price
Choose Auction-style when:
- You're unsure of the value of your item and want it to sell right away, allowing the eBay Marketplace to determine its value.
- You have unique and hard to find items that could attract demand and spur a bidding war, maximizing profits from your listing.
- You are currently using Auction-style listings and you have a high sell-through rate (your items typically sell the first time you list them).
- You sell sporadically and your items don't have recent sales to boost your item's search standing. Auction-style listings will continue to be sorted by "Ending Soonest".
Choose Fixed Price when:
- You have multiple items that you can place into one 35¢ listing.
- You know the value of your item or know the exact price you need to get for it.
- You have a lot of inventory and want to minimize your upfront Insertion Fees. Use 30-day durations and try automatic renewals (Good 'Til Cancelled) to boost efficiency.
- You want your items to be available to buyers for more than seven days.
Use a combination of both Auction-style and Fixed Price when:
- You sell a variety of items and want to attract both bidders and buyers - those looking for a deal on Auction-style listings and others who prefer the convenience of Fixed Price purchases.
- You want to maximize demand for your inventory and leverage Auction-style and Fixed Price to help drive bidders and buyers to your others listings or Store.
See details of eBay fees.
Improve your recent sales to boost your position in search results
Recent sales, or the number of recent purchases made within your multi-quantity listing, can improve your listing's ranking in search results.
- The more sales you have per listing, the greater the opportunity for better visibility and standing apart from the competition.
- Remember that duplicate listings will no longer be displayed to buyers, so there is no advantage to listing the same item in more than one listing.
- Remember that your listing's relevancy, total price (including shipping), and your DSRs are still key in Best Match search results.
See more best practices for improving your DSRs.
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Must use Buy It Now and PayPal.
