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Attract buyers - show off your item by adding a thumbnail photo to your listing!
Increase bids - listings with Gallery shown to increase bids on average by 16%*
Maximize listing impact - Gallery listings shown to increase final price by an average of 12%*

When is it?

Starting Wednesday, July 14, 2004 00:00:01 PT (12:00 AM plus one second on July 14, 2004) and ending that same day, July 14, 2004 at 23:59:59 PT (11:59 PM plus 59 seconds).
 
What are the fees?

The Gallery fee for Auction-style listings, Fixed Price listings, Real Estate listings (those that will run for less than or equal to 30 days) will be $0.01 on the U.S. site (www.ebay.com). This includes listings created prior to July 14, 2004 and scheduled to start during the promotional period.
 
Listing Upgrade Regular Price Promotional Price
Gallery $0.25 $0.01
All other fees (Insertion Fees, Final Value Fees, all other optional listing upgrade fees**) will still be charged. If you choose to List in 2 Categories and select the Gallery option, the Gallery fee will be $0.02 plus double any insertion fees.
 
What is excluded?

eBay Motors vehicles and non-vehicles, Live Auction, International, Professional Services and Stores Inventory listings are excluded from Penny Gallery Day. The promotional rate does not apply to listings with a start date prior to July 14, 2004 - including those listings revised during the promotional period. The promotional rate also does not apply to listings created July 14, 2004 but scheduled to start after the promotion ends.
 

 
*This represents an average based on data from January 2004 transactions. No representation is made that a seller's final price or conversion rate of a specific item will increase by the average percentages noted above.
 
** Optional Listing Upgrade Fees: Buy It Now, Featured Plus!, Highlight, Bold, Home Page Featured, Subtitle, Gallery Featured, Gift Services, Reserve listing fee, Listing Designer, List in 2 Categories fee, Picture Services, Slide Show, Supersize Picture, extended duration surcharges.

 

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