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 | Listing Tool Comparison for Pottery and Glass Sellers
| eBay wants your Pottery and Glass business to thrive. That's why it has developed a cutting-edge
suite of sales management tools to increase your efficiency and profitability.
It may be time to revisit how you currently list and manage your sales on eBay to make sure you are getting the most from your selling tool. For example, if you are currently using eBay's Sell Your Item form to list tens of items a day, you may be ready to upgrade to one of eBay's advanced selling platforms.
Big or small, eBay has the right solution for your seller profile! Review our listing tool overview below to determine which one is best for you.
| 1. | Turbo Lister | | FREE |
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Overview: Free downloadable bulk-listing application for Windows
Top Features:
Bulk upload hundreds of items instantly. Schedule listings in advance.
Design and save branded listing templates with the easy-to-use editor.
Create multiple user profiles and preferences. Save items in organized folders.
Best For: Sellers who list more than 10 items per month and already have a basic understanding of eBay.
TIP: Pair Turbo Lister with Selling Manager, eBay's post-sale tool, to efficiently manage the listing process from start to finish!
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Selling Manager |
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$4.99/month |
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Overview: Online post-sale management application integrated into my eBay.
Try it free for 30 days!
Top Features:
Use buyer email templates for increased post-sale efficiency.
Track payment and shipment effortlessly. Print shipping labels and invoices instantly.
Relist additional units or unsold items in bulk.
Best For: Sellers who list more than 10 items per month and who want an easy and affordable way to track the status of your sales online.
TIP: Use Selling Manager with your favorite listing tool, including the Sell Your Item form and Turbo Lister, to increase listing volume and sell more–faster.
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| 3. |
Seller's Assistant Pro |
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$15.99/month |
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Overview: Complete, professional-grade listing and sales management application for Windows desktops.
Try it free for 30 days!
Top Features:
Create and upload professional listings in bulk. Schedule listings in advance. Bulk relist.
Bulk process buyer email, payments, shipments, and feedback.
Sort and filter critical sales data. Create, print, and export sales reports. Manage inventory.
Best For: Higher volume sellers and small businesses that want an automated process throughout the sales cycle - from bulk listing through completing the transaction
TIP: With Seller's Assistant Pro, you can view and print Profit and Loss as well as Tax Collected reports – key to understanding your business!
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Manage your time and business more efficiently with eBay's family of sales management tools!
Have a suggestion for a future Pottery and Glass article -- let us know!
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Sellers Continue to Take Advantage of eBay's Co-Op Advertising Test Program
eBay's Co-Op Advertising Test Program continues to receive rave reviews! Participants who included their eBay store logo and URL in their print advertisements during a 6-month test period enjoyed many benefits, such as increased bids, sales, and conversion rates. And best of all -- eBay reimbursed sellers up to 25% of the cost of the ad!
Take a look at what Co-Op sellers are saying:
"Our involvement with the eBay Co-op Advertising Program was very successful on all fronts. And best of all, eBay paid us for our involvement!" - Louis Palafoutas, Superior Galleries
"I estimate that this program helped boost my profits by 20%, and it was so easy to take part in. You can be sure that I'll participate again." - Lee Crane, L&C Coins
Good news! eBay is recruiting eBay Store Owners to participate in its Co-Op Advertising Program. All you have to do is meet the following criteria:
- A PowerSeller with an account in good standing
- A seller who sells primarily in Collectibles, Coins, Stamps, Art, Antiques, or Pottery & Glass (and whose print ad features product sold within one of these categories)
- The owner of an eBay Store featuring at least 10 items
- Run an ad between April 1, 2003 - June 30, 2003
To learn more about the Co-Op Program, click here.
If you have any questions or would like to be considered for the Co-Op Program, send an email to ebay@co-opad.com
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Inside Tips for Pottery & Glass Titles
Make the right first impression with the right listing title. Increase your Pottery & Glass sales by giving your art listings accurate, descriptive titles that attract qualified bidders.
Use these insider tips to craft eye-catching Pottery & Glass titles every time:
- State exactly what your item is, even if your title repeats the category name
Examples:"Pressed Glass," "Stained Glass," "Crystal," "Porcelain," "Pottery," etc.
- Use descriptive keywords that clearly convey what you are selling.
- Manufacturer name (Fenton, McCoy, Noritake, Waterford, etc.)
- Style and color (Art, Carnival, Depression, Cobalt, Opaque, etc.)
- Pattern ("Rose," "Grape," "Galloway," "Wexford", etc.)
- Include keywords in your title that bidders might use to search for your item.
Examples: "American," "Pitcher," "Vase," "No Reserve," etc.
- Make intelligent use of your space. Bidders don't search for keywords like "Wow" or "Look."
Don't let bidders pass your listings by–inspire them to click and bid!
For more Art listing tips, visit eBay's Art Seller Guide.
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 | bibemup (5213), Palmer Estate Liquidators
Cutting Costs, Increasing Efficiency
| After years of regularly attending industry shows all over the east coast, David and Chioma Fitzgerald of Palmer Estate Liquidators, were ready for some stability in their lives.
"We kept wondering how we could take what we were doing on the road and bring it home?" recalls Chioma, the company's chief financial officer. (David, an accredited auctioneer, serves as president.)
The advent of eBay to their business in 1997 allowed the Philadelphia-based couple not only to spend more time at home and avoid paying show fees as steep as $1,500, but also to expand their market reach. Today, with their eBay sales approaching $30,000 per month, the majority of Palmer Estate Liquidators' buyers are from the west coast and international sales comprise nearly 10 percent of the company's total business.
"We buy local, sell global," Chioma says.
The Fitzgeralds source their eBay inventory, consisting mainly of fine glass, porcelain, and art pottery, from local estate sales. They buy out the contents of an estate and then determine what to resell on eBay and what to resell at traditional auction. More contemporary items are sold offline, whereas the more unique and decorative merchandise is listed on eBay.
According to Chioma, fostering buyer confidence has been key to the company's growth on eBay. To develop a trusted online brand, the couple invested in an eBay Store, which features their company logo and descriptive categories. Particularly notable is its "Featured Estate Items" area, underscoring its approach and directing traffic to its most unique material.
Offering full refunds and prominently displaying their SquareTrade certification in their eye-catching listings is another way to appeal to quality bidders. They also don't skimp on photos and information in their detailed descriptions, which demonstrate David and Chioma's wealth of knowledge.
And that expertise is now being put to further use: After attending an eBay-sponsored sellers conference last year, the Fitzgeralds were inspired to participate in eBay's Trading Assistants program. Now their years of experience both benefits other sellers and supplies them with additional income and inventory.
"eBay has really made a difference in our lifestyle and in the way we've conducted our business," concludes Chioma. "We've done a lot of different things, but this has been the most profitable and the most efficient. It has made the antique business a lot more simple."
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Must use Buy It Now and PayPal.
