How do we help our customers?
All new products or enhancements start as an idea: What will delight our buyers? What will make it easy to sell on eBay? As eBay Product Managers we are responsible for product vision: A compelling vision communicates how the product will help our customers, what the project will accomplish, and how success will be measured. It provides a guiding light for projects to contribute to eBay as a whole.
Product managers evangelize and prioritize projects across eBay in order to optimize our customer experience.
What do we need to do?
Once a product idea is prioritized, we define the features needed to realize the idea. We enumerate customer scenarios to help visualize the product. We mitigate risk by defining detailed plans and communicating proposed changes. We set timelines for each stage of the project and balance features with delivery commitments.
The technical depth of eBay Product Managers allows us to create a solid, feasible product definition in conjunction with the engineering teams.
We put it all together.
Although developers are responsible for building the solution, eBay Product Managers work hand-in-hand with developers, user experience researchers, and quality engineers to ensure the product vision is realized on time and as part of the larger eBay product. If delivery timelines change, or challenges arise, the Product Manager is responsible for determining the best path forward.
A top quality product is ultimately the Product Manager's responsibility and they must remain closely involved in the building stage.
Our hard work ships.
Once a product is built, it is ready to launch to eBay users. Initial launch may be to all eBay customers or through a targeted release or test. The results of targeted releases and tests are used to refine the final product that is released to all eBay customers. We find solutions to any issues that occur around the launch to ensure a smooth user experience.
This is an exciting time: The product is now live! As Product Managers, we communicate the product improvements within eBay and to our customers.
How did we do?
Once the new product is launched to eBay customers, Product Managers assess how well the product meets customer needs. Product Managers work with analysts to blend quantitative and qualitative sources of data to understand customer reactions and financial implications. The Product Manager then determines whether any changes need to be made to the new product. In addition, these analyses move us back to the start of the cycle with the next great product idea to improve our customers' lives.