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| New One Day Listings | November 2003 |
There's a reason marketers use the phrase "limited-time offer." Quite simply, it works. Anything you can do to increase the urgency of your listings will have a positive effect on bidding and final values.
With that in mind, sellers should consider testing the 1-day listing format. This quick listing format can accelerate sales for many types of listings but is particularly suited to moving time-sensitive items.
When should you consider 1-day listings?
- You want to sell items quickly.
- You're selling time-sensitive items such as event tickets, airline tickets, vacation packages, tee times or perishables like food items.
- You're a high volume seller listing a lot of identical items. With 1-day listings, you can offer more listings for identical items per week. Currently eBay allows you to list only 10 identical items simultaneously. If you are a high volume seller, the 1-day listing format lets you offer up to 70 listings for identical items per week, compared to only 20 per week with the 3-day listing format.
- You want to take advantage of event-based marketing such as one-day-only product releases).
- You want to attract more last-minute shoppers during the holiday season -- You can schedule 1-day listings as close to the holiday event as possible. This gives you the advantage of being able to mail sold items to reach your buyers in time for the holiday event.
To participate in 1-day listings, you need feedback rating of 10 or more and be ID Verified.
Related Help topics
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| Coming Soon -- eBay's Pre-Filled Item Information Feature | October 2003 |
| List many book and entertainment items faster and easier than ever with eBay's Pre-Filled Item Information feature -- available this fall in Books, Movies, Music, and Video Games categories.
eBay's Pre-filled Item Information feature automatically fills in your listings with item information and an optional stock photo -- free of charge. Just type in your item's UPC or ISBN and eBay will help fill in the rest.
This new features helps buyers and sellers alike.
- Use pre-shot Photos: Instead of shooting and uploading your own cover shots, eBay can supply stock photos for your book, movie, music, and video game listings. (You can still use your own photos in addition or instead of eBay's.)
- Reduce work: Rather than researching and writing your own item descriptions, eBay can supply descriptions and credits created specifically for your book, movie, music, and video game.
- Enhance listings: Provides consistent information so buyers can view your items quickly and make informed buying decisions.
To preview the new Pre-filled Item Information feature, click here.
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Entertainment Marketing Campaign
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September 2003 |
To help you build your business on eBay, we're launching a marketing campaign specifically for Movies, Music, Video Games, and Entertainment Memorabilia categories from September 25th - October 31st.
Along with a PR campaign and merchandising of entertainment-related items across eBay.com, we'll be driving traffic to your items through a "Bid, Buy, and WIN!" promotion.
How it works:
- Beginning September 25th, various major retail outlets, consumer shopping destinations, and eBay partners will be giving out millions of special cards with eBay keywords such as "Sopranos," "Michael Jackson," "Playstation 2," "Bob Dylan," and "Matrix."
- These cards will instruct buyers to go to www.eBay.com and type in the keyword listed on the card.
- Buyers that type in these keywords on eBay will be eligible to win prizes and bid on entertainment items!
How you can participate:
- Be prepared to list during the promotional period from September 25th - October 31st.
- When buyers come to eBay during this promotion, they will be encouraged to bid and buy movies, music, video games, and entertainment memorabilia, so make sure you've got lots of listings active!
- If you have items related to the keywords below, be sure to use these keywords in your listing title from September 25th - October 31st. Be sure to adhere to eBay keyword policy guidelines when listing these items.
peter pan
finding nemo
Lion King
rolling stones
madonna
james bond
eminem
grateful dead
tomb raider
lara croft
matrix
britney spears
playstation 2
final fantasy
mario
horror
sting
friends
sopranos
schwarzenegger
frank sinatra
lord of the rings
best buy
gameboy
gamecube
genesis
playboy
pink floyd
metallica
prince
marilyn monroe
rush
video game
scarface
zelda
buffy
bon jovi
wizard of oz
cher
jennifer lopez
michael jackson
nirvana
simpsons
christina aguilera
superman
vintage poster
south park
sex city
pamela anderson
madden football
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dixie chicks
halo
john wayne
bob hope
ghost
u2
led zeppelin
pearl jam
bob dylan
broadway
elton john
hendrix
springsteen
rocky
ac dc
terminator
mel gibson
I love lucy
tom cruise
travolta
streisand
beach boys
clapton
hanks
godfather
the doors
titanic
korn
shirley temple
austin powers
frankenstein
brad pitt
johnny depp
neil diamond
shania twain
jurassic park
judy garland
gone wind
bing crosby
billy joel
snow white
harrison ford
aladdin
cary grant
toy story
lucille ball
diana ross
psycho
eddie murphy
julia roberts
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jim carrey
dolly parton
costner
phish
men in black
steve martin
paul newman
bogart
joplin
van morrison
limp bizkit
stallone
shrek
tom petty
dave matthews
demi moore
bb king
pulp fiction
casablanca
elizabeth taylor
woody allen
fantasia
manilow
jaws
bette davis
russell crowe
astaire
seinfeld
charlie chaplin
brosnan
louis armstrong
simon garfunkel
aniston
kevin bacon
julie andrews
hepburn
ray charles
sound of music
reese witherspoon
monsters inc
grinch
forrest gump
aretha franklin
bill cosby
soundgarden
michael j fox
mike myers
flinstones
west side story
exorcist
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saturday night live
billy crystal
gwyneth paltrow
sarandon
garbo
mash
ashley judd
american graffiti
everquest
vice city
grand theft auto
tony hawk
sonic
metal gear
ultima
sims
disney dvd
wwf
wrestling
halloween
cinderella
alias
xmen
angel
prop
memorabilia
dvd lot
grease
sesame street
indiana jones
dirty dancing
lot
godzilla
lp
journey
playstation
playstation 2
ps2
kiss
autograph
band
blues
chicago
harry potter
soul
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Stay True to Your School Will Your College Rank #1? |
August 2003 |
Every year 90 million college football fans spend billions on sports related apparel and memorabilia. eBay's Stay True to Your School event is designed to establish eBay Sports as the #1 destination for college football fans. Buyers can bid on hot items and enter the Stay True to Your School Sweepstakes to win the Ultimate Fan Experience, including $5,000 and a VIP package for the winner and nine guests to their school's homecoming game.
What is it?
- A special promotion to increase your sales of college related merchandise during the peak buying season.
- A heavily promoted event that will drive traffic to the eBay sports category
- More merchandising by us means more bidders for you!
When is it?
September 1st-30th
Why should I participate?
Fall is the peak season for sales of college-sports related merchandise. And studies show that college football fans are also big fans of the NFL and Major League Baseball. The Stay True to Your School promotion will funnel more buyers to eBay Sports - and that means more customers for you.
What do I need to do?
Increase the volume of your listings in the following categories to coincide with the promotion period:
- College-NCAA
- Baseball-MLB
- Football-NFL
Questions?
Click here for Frequently Asked Questions
FAQ:
1. How will eBay promote the event?
eBay will launch a major marketing effort with print, radio, pr and on-line advertising to drive traffic to a special splash page-www.ebay.com/collegefootball. The campaign includes:
- National advertising in Sports Illustrated and other weekly and bi-weekly national sports magazines as well as national newspapers.
- National advertising on ESPN Radio
- The eBay Sports Stay True to Your School Sweepstakes
- Banners across the site
- Feature banners on the eBay sports page and home page
- Satellite media tour and audio news release with ESPN's Stuart Scott
- Co-marketing with Internet partners
- Radio promotion in five major markets
- Press release and PR outreach to the media
2. How can my school win the college scholarship?
At the end of the promotion, a contribution will be made to the general scholarship fund of the school category with the largest sales. The school will also be named the eBay 2003 National Champion.
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