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| Top Buyer Searches |
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Antiques - Overall
- amber* roman -glas*
- victorian
- clock
- french
- mission
- chandelier
- table
- chair
- lamp*
- nude
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Antiquities
- ring
- celtic
- roman
- viking
- intaglio
- medieval
- fibula
- sword
- oil lamp
- gold
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Asian Antiques
- (dresser, chest, table, chair, armoire, bench)
- ivory
- buddha
- korean
- jade
- table
- cabinet
- screen
- sword
- imari
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Decorative Arts
- art deco
- bronze
- art nouveau
- (danish,danmark,swedish, scandinavian)
- victorian
- pewter
- clevenger
- sconces
- worcester
- fine bone china
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Furniture
- desk
- table
- sofa
- bed
- chair
- chairs
- dresser
- oak
- bookcase
- armoire
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Maps
- atlas
- italy
- globe
- china
- poland
- ireland
- world
- world map
- blaeu
- russi*
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Rugs
- antique
- caucasian
- heriz
- hooked
- navajo
- runner
- carpet
- rugs
- needlepoint
- kazak
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Silver
- tiffany
- medallion
- (hand hammered,handwrought, wrought,hammered,arts and crafts,arts & crafts,a & c)
- carmel
- community
- coin
- sterling
- georgian
- easterling
- wallace washington
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Textiles
- quilt
- tablecloth
- monogram
- ribbon*
- banquet
- coverlet
- homespun
- antique lace
- crochet pillowcases -pillow case -pillowcase
- bedspreads
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These Antiques categories had high sell through this past month. In other
words, they're hot -- try selling them yourself.
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| Wholesale Lots on eBay |
September 2003 |
Wholesale buying and selling has arrived on eBay. Whether you're a professional reseller, looking for deals on bulk merchandise, or a vendor with access to deep inventories, appropriate for large lots, eBay is your wholesale platform.
Site-wide, eBay is enabling wholesale buying and selling:
- New Wholesale Category: "Wholesale Lots" is now a subcategory in many eBay categories, from Collectibles and Home & Living to Toys & Hobbies.
- Wholesale Buying: Resellers can browse and search wholesale lots directly, free of single-item listings. Buying in bulk for resale, at low prices, has never been easier!
Bulk lots are conveniently located in many category's "Wholesale Lots" section.
- Wholesale Selling: Wholesalers and Liquidators can now merchandise their bulk lots to buyers in 20 specific categories. They also can use List in 2 Categories to effectively increase exposure for their bulk listings.
Don't miss your opportunity to purchase or sell bulk quantities at cost.
To learn more about eBay's Wholesale category, click here!
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cady-did (3992), Scott Sehnert
Reaching a Bigger Audience |
November 2003 |
What do you do when your antique business slows down after 25 years in the trade? Scott Sehnert turned to eBay to cut expenses and reach out to a new base of customers.
"It might be safe to say that without eBay I would not be in business," explains the Antiques PowerSeller, who specializes in sterling silver dinnerware on eBay.
Before bringing his business to eBay, Sehnert was caught in a bind. Just when interest in his luxury-oriented items appeared to be waning, his marketing costs were rising. "It was getting too expensive to reach those few people through the normal advertising channels that were afforded to me as a small business enterprise," says Sehnert.
By selling his merchandise on eBay, Sehnert was able to address both problems facing his established business. The marketplace provided him a new influx of potential customers and also dramatically reduced his advertising expenses.
"eBay has allowed me to reach a tremendous volume of people virtually cost-free," he says. "I am fishing in a much larger pool than I ever could before on my own."
With increased sales and lower marketing costs, Sehnert also has been able to price his material very competitively. He starts all of his sterling silver and silver-plated dinnerware at less than $10 with no reserve.
To maximize the value of his extensive inventory, Sehnert lists both single settings and sets of tableware. Complete sets with unique patterns are separated and sold one spoon, one gravy ladle at a time, with the maker, such as Gorham, Lunt Eloquence, and Tiffany Winthrop, leading off in the listing title to capture buyers searching for these names.
Sehnert also combines shipping on items purchased the same evening to drive multiple purchases of his premium lots. "With the more common patterns, it doesn't pay to break them down," he says. "I auction them in settings of four or six at a time."
Breaking down his inventory and varying how it is positioned appears to be paying off. Most importantly, it enables Sehnert to reach a bigger, more diverse customer base than he did previously via conventional antiques publications and shows.
"Some pieces are over 200 years old and some have been manufactured in the last ten years," he explains. "I seem to attract collectors, dealers, and general consumers."
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| Increase Sales with "Keywords on eBay" |
August 2003 |
Team up with eBay and partner adMarketplace to run targeted banner advertising on eBay search result pages. It's efficient and economical-you only pay if buyers click on your ads!
The "Keywords on eBay" program is one of the most effective ways to reach qualified buyers for your products and increase your eBay sales.
When buyers search for the products you sell, using keywords you have identified and provided adMarketplace, your ads appear on their eBay search result pages. It's that simple.
Participating is easy and affordable:
- Register with adMarketplace.
- Provide adMarketplace targeted keywords to link buyer searches to your banner ads.
- Create compelling ads with adMarketplace's free banner creator.
- Refer buyers to your eBay listings, Store, or About Me page.
- Pay only for performance-fees are assessed if buyers click on your ads.
- Boost your presence. Invest more in your campaign to increase your ad's rotation.
- Leverage advertising reports to monitor your campaign's effectiveness. Monitor competitors' cost-per-click bids.
Targeted-keyword advertising is a proven method of reaching qualified buyers.
Set up your Keywords on eBay campaign today - click here.
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