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Tips & Tricks
Getting Started
Use at least eight characters in your password, including numbers, upper and lower case letters.
DO NOT give out your password. Any type of fraudulent activity will be treated very seriously by eBay Motors, possibly resulting in criminal prosecution.
Our most successful dealers find that high-speed Internet access (broadband) is essential to efficiently list and track their inventory on eBay. High-speed examples include: Cable, DSL and Satellite. Contact your local phone or cable company for more information.
Creating a Listing
Most successful dealers rely on Solution Providers, allowing themselves to spend more time closing deals and less time creating listings.
Honesty and full disclosure lead to more sales and greater profits.
Buyers who feel confident they're seeing the true condition of a vehicle buy more, pay more and tend to be more satisfied with their purchase.
Since most bidding happens in the final hours of the listing, you'll want to select an auction closing time that is convenient for buyers across all the major time zones.
Vehicle Photography
Photographs are an important element of any eBay Motors listing — they create the "walk around" for every online customer browsing the vehicles on your virtual lot.
You'll want the vehicle to look its best before photographing it. Wash it. Wax it. Vacuum it. Polish the chrome. Wipe down the dash, seats and other surfaces.
When shooting dents and dings, place a ruler or dollar bill next to the flaw to provide perspective on the size of the damage.
To save time, fill out a copy of the Passenger Vehicle Listing Checklist as you photograph the vehicle.
Vehicle Pricing
A good Start Price should be low enough that it attracts several potential buyers, who will bid against one another driving the price up.
Set low Start Prices, as they drive bidding activity. In the eBay Marketplace, bidding activity makes vehicles look "hot," drawing more and more bidders to the action.
Terms of Sale
Spelling out your payment and inspection policies will increase bidder confidence, minimize negative feedback and eliminate misunderstandings — before and after the sale.
No matter how you handle vehicle delivery, including this information tells potential customers you're an experienced, professional eBay Motors seller.
Managing a Listing
eBay Motors' Top Sellers try to schedule time each day to check their listings and emails.
Top Sellers track price and conversion trends on the site to establish a strategy for listing their inventory on eBay Motors.
Top Sellers communicate with bidders throughout the entire process to pre-empt problems, to up-sell and to build buyer trust.
In addition to verifying buyer interest, you'll find that customer contact also helps cultivate leads, generates more sales at higher margins and up-sells products such as service agreements and financing options.
Ending a Listing
When a transaction is complete, you can leave feedback that is positive, negative or neutral for your trading partner, depending upon the experience.
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INCREASING SALES |
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"eBay Motors draws in customers from across the country and across the oceans." |
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Jason Rebholz, Internet Sales Manager, Bobby Rahal Motorcars, Wexford, PA. |
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