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Search and Browse policies are those policies concerned with listing practices that result in a poor or "cluttered" finding experience for buyers or that un-level the playing field between sellers.
An example of search manipulation is keyword spamming. Keyword spamming happens when members put brand names or other inappropriate keywords in a title or description for the purpose of gaining attention or driving members to a listing. Searchable text sellers put in their listings must be directly related to the item being sold.
An example of browse manipulation is miscategorization. Miscategorization happens when sellers intentionally list their auctions in incorrect categories so that browsing buyers see those unrelated listings when browsing in high-traffic categories.
Violations of these policies may result in a range of actions, including:
- Listing cancellation
- Forfeit of eBay fees on cancelled listings
- Limits on account privileges
- Loss of PowerSeller status
- Account suspension
Search and browse manipulation results in a poor shopping (finding) experience for buyers because it returns listings that the buyer doesn't want. Search and Browse manipulation also makes the playing field uneven for sellers who don't violate these policies and can receive fewer potential buyers.
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