Why register a domain name?

Registering a custom domain name for your eBay Store can greatly enhance your business. You can promote your Store and build a professional brand with an Internet address that's easy for buyers to find and remember. When users enter your domain name in their browser (or click on a link or bookmark), they will be forwarded to your Store's URL on eBay.

For example, suppose that you specialize in clocks, and your eBay Store's name is "Fancy Clocks." If it's available, you might register the domain name www.fancyclocks.com. Whenever users request this address in their browser, they'll be forwarded to http://stores.ebay.com/fancyclocks.
Note: Your custom domain name does not need to be identical to your Store name.

How to register a domain name

eBay works with third-party domain registrars for this feature. To register a domain name, read about each provider and choose one from the list. You'll go to the registrar's Web site where you will be asked to create an account. Registrars normally charge a yearly fee to register a domain name. You will be billed directly by the registrar, and any future management of the custom domain name will be done through the registrar's site. eBay does not charge fees for this feature.

Note: Please make sure that your domain name does not contain eBay's trademarks "eBay," "Half," and "PayPal" (or variations of those marks).

When you set up your custom domain name on the registrar's site, eBay will prepopulate your Store's URL as the destination that your domain should forward to. We will also include a code at the end of that URL (?refid=store) to track when a user enters your Store from outside of eBay. If the user purchases an item, you can earn a Store Referral Credit. For more information, see the eBay Stores section in the eBay Help Center.