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eBay Store Categories

Similar to a physical store, your eBay Store categories are the "aisles" or "shelves" that enable you to organize and display your listings to buyers.

Basic facts about Store categories

  • Your Store categories don't need to match eBay's categories.

  • You can create as many as 300 Store categories and subcategories with up to three levels of categories; for example, a category named Sporting Goods, can have two additional subcategories: Sporting Goods > Golf > Balls

  • Another category, named "Other items", will appear for listings that you did not assign to a Store category.

  • Your category names can be up to 30 characters long.

  • Whenever you create a new listing, you'll be able to assign it to one of your Store categories, in addition to eBay's categories.

  • You can add, rename, move, and delete Store categories at any time.

  • A category will not appear in your Store if there are no listings in it.

  • You can move listings from one category to another.

Note: Listings that you created before you opened your Store automatically appear in the "Other items" Store category, but you can edit those listings to change your category selection.

Tips for setting up Store categories

  • Think like a buyer. Create a set of categories that help buyers quickly find the types of items that you have to offer without overwhelming them. Your can organize your listings according to brand, type of item, price levels, and so forth. For example, if your Store primarily sells laptop computers, you could include categories such as: Laptops > Laptop Cases > Samsonite

  • Be sure that you have enough listings to make each category meaningful to a buyer. If you only have a few listings in each category, you probably have too many categories and might be creating a poor buying experience.

  • List your items in two categories - a main Store category and a secondary Store category. There is no charge for listing in two Store categories.

  • Consider creating special categories that attract buyers' attention, such as "50% Off" or "Featured Items".