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Selecting and Changing eBay Store Categories

Similar to a physical store, your eBay Store categories are the "aisles" or "shelves" that allow you to organize and display your listings to buyers.

Selecting and Changing eBay Store Categories discusses:

Basic facts about Store categories

  • Your Store categories don't need to match eBay's categories.

  • You can create as many as 300 Store categories and subcategories with up to three levels of categories.  For example, a category named Sporting Goods can have two additional subcategories: Sporting Goods > Golf >Balls.

  • Another category, named Other items, will appear for listings that you did not assign to a Store category.

  • Each category name can consist of up to 29 characters.

  • When you create a new listing, you can assign it to one of your Store categories, in addition to a standard eBay category.

  • You can add, rename, edit, move, and delete Store categories at any time.

  • A category will not appear in your Store if there are no listings in it.

  • You can move listings from one category to another.

Note: Listings that you created before you opened your Store automatically appear in the "Other items" Store category, but you can edit them to change your category selection.

Tips for setting up Store categories

  • Think like a buyer. Create a set of categories that help buyers quickly find the types of items that you have to offer without overwhelming them. Your can organize your listings according to brand, type of item, price levels, and so on. For example, if your Store primarily sells laptop computers, you could include categories such as: Laptops > Laptop Cases > Samsonite.

  • Be sure that you have enough listings to make each category meaningful to a buyer. If you only have a few listings in each category, you probably have too many categories and might be creating a poor buying experience.

  • List your items in two categories—a main Store category and a secondary Store category. Listing in two Store categories is free.

  • Consider creating special categories that attract buyers' attention, such as "50% Off" or "Featured Items."

How to add Store categories and subcategories

To add Store categories:

  1. Click the My eBay button at the top of any eBay page.

  2. Login to eBay with your User ID and password, if required.

  3. Click the "Manage My Store" link on the left side of the page.

  4. Click the "Store Categories" link on the left side of the page.

  5. Click the Add Category button at the level where you’d like to add a category.

To add Store subcategories:

  1. Click the My eBay button at the top of any eBay page.

  2. Login to eBay with your User ID and password, if required.

  3. Click the "Manage My Store" link on the left side of the page.

  4. Click the "Store Categories" link on the left side of the page.

  5. Click the category name link for the category where you’d like to add subcategories.

  6. Click the Add Category button.

How to manage Store categories

To rename, move, or delete Store categories

  1. Click the My eBay button at the top of any eBay page.

  2. Login to eBay with your User ID and password, if required.

  3. Click the "Manage My Store" link on the left side of the page.

  4. Click the "Store Categories" link on the left side of the page.

  5. Select the desired categories, and then click the button of the action of your choice.

How to transfer listings to other Store categories

To move listings to other categories

  1. Click the My eBay button at the top of any eBay page.

  2. Login to eBay with your User ID and password, if required.

  3. Click the "Active Listings" link on the left side of the page.

  4. Select the listings that you want to move.

  5. Click the Edit button.

  6. Select “Store Categories” under “Item Details” and click the Continue button.

  7. Select the new Store categories that you would like to add the listings to and click the Continue button.

Tutorials

Managing Store Categories


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