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Improve performance with clear terms and conditions
In this article
In this article

State your terms clearly

Including clear terms and conditions in your listing can help set buyer expectations and improve your transactions. It can also help you avoid:

  • Cases where a buyer didn't receive the item, or the item doesn't match what's described in the listing

  • Negative or neutral Feedback

Make your terms of sale easy to find and understand, so buyers know what to expect before making a purchase. It's also important to deliver what you promise in your listing. Here are a few common problems that can leave buyers dissatisfied.

Solving common problems

Common problems

Solutions

Not including important terms in your listing 

  • Make sure you include this information in your listing:

  • Include information on the buyer's responsibility for taxes and custom fees, as well as whether they're responsible for shipping costs on returned items.

  • State clearly any international limits to your return policy or warranties. For example, if you don't cover international return postage, state that in your listing.

  • Don't include disclaimers stating you're not responsible for the condition of the item at delivery. Sellers are responsible for their items until they arrive safely in the buyer's hands.

Inconsistent terms in your listing

  • Be sure the information in your listing form is consistent with what's listed in the item description. A common mistake is specifying shipping costs on the form, but then listing a different amount in the item description.

Changing your terms once the buyer has committed to buying the item

  • Don't offer different terms to the buyer than what's described in your listing.  Examples include:

    • Adding unexpected fees through checkout

    • Changing the shipping service offered to a slower method

    • Refusing to accept returns when your terms state you do

    • Refusing to accept payment through a method included in your listing

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