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Selling Manager and Selling Manager Pro: Making a Second Chance Offer
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In this article


If you're not able to complete a sale with the winning bidder or if you have duplicate items for sale, you can send a Second Chance Offer to anyone who bid on your listing. The number of offers you can send depends on the quantity of duplicate items you've selected to offer—for example, if you have 4 duplicate items to offer you can send offers to up to 4 bidders at once. You won't be able to send an offer to the winning bidder.

When you send a Second Chance Offer, the bidders you've sent the offer to receive a message asking if they'd like to buy the item at a Buy It Now price equal to their last bid amount. It's up to the buyer to decide whether to accept the offer.

Learn more about how Second Chance Offers work.

Which listings are eligible for Second Chance Offers?

In general, you can make a Second Chance Offer if your listing meets these criteria:

  • It's an auction-style listing.

  • One or more of your non-winning bidders accept Second Chance Offers.

  • You have additional items left to sell.

    • For sold items: You have duplicate items for sale, or your original buyer didn't pay.

    • For unsold items: The item didn't sell because the reserve price wasn't met.

To make it easier to find the listings that are eligible for Second Chance offers, consider customizing your Summary view to include a link for Second Chance Offers. That way, you can quickly jump to the relevant listings.

To customize your Summary view:
  1. Go to the Summary view of Selling Manager in My eBay.

  2. In the header for the Listing Activity section, click the Edit drop-down menu and select Customize.

  3. Use the arrow button to move the Eligible for Second Chance Offer link to the Links selected to display column.

  4. Click the Apply changes button.

How do I make a Second Chance Offer?

To make a Second Chance Offer:
  1. Find the listing in your Sold, Unsold, or Ended Listings view.

  2. From the Action drop-down menu, select Make Second Chance Offer.

  3. Click the Continue button.

  4. Select the quantity of duplicate items you have to sell, the duration of the offer, and the bidders you want to send offers to.

  5. Click the Continue button.

The number of offers you can send depends on the quantity of duplicate items you selected to offer. For example, if you have 4 duplicate items, you can send offers to up to 4 bidders.

Tip: If you don't see this option in the drop-down menu, make sure that the listing meets the criteria for making a Second Chance Offer.

How do I automate my Second Chance Offers (Selling Manager Pro only)?

Selling Manager Pro can automatically send Second Chance Offers on your behalf.

Here's how it works:
  1. Decide which auction-style listing you want to automate.

  2. Assign an automation rule to the corresponding listing template that specifies:

    • Which bidders should get a Second Chance Offer, based on their bid amount

    • How many days bidders have to respond to the offer

  3. When the listing ends, Selling Manager Pro automatically sends the Second Chance Offers.

How many bidders will receive the automated Second Chance Offers?

Selling Manager Pro will send Second Chance Offers to all bidders whose bids are greater than the amount you chose—but will not send more offers than the amount of items you have to sell. For example, if you're offering 4 duplicate items, Selling Manager Pro sends offers to the 4 bidders with bids that are greater than the amount you chose.

When you assign the rule, you'll choose from the following options:

  • Bids that are greater than the specified amount

  • Bids that are greater than the specified amount above my cost

  • Bids that are greater than the specified percentage above my cost

Tip: If you select an automation option based on your cost, be sure to enter your average cost for the product in the Inventory view.

Assigning the automation rule

To assign the automation rule:
  1. Go to the Active view in Selling Manager Pro.

  2. Locate the product that contains the listing template you want to automate.

  3. To the right of that listing, click the Assign Automation Rules link. If you don’t see the link, you can find it inthe Actions drop-downmenu.

    Note: If you don't see the drop-down menu, you might need to scroll to the right of the page.

  4. Select the rule you want to assign from the drop-down menu.

  5. Specify your rule settings, including the bid amount and the offer duration (the number of days that buyers have to respond).

  6. If you're concerned about running out of stock on your product, select the option to disable the rule when your inventory quantity falls to a certain level.

  7. Click the Assign button.

Editing or removing an automation rule

Once you've assigned a Second Chance Offer automation rule, the rule is in effect until you change or remove it.

To change or remove an automation rule, you'll need to update the listing template and any existing listings that you've created.

  • Updating the listing template: Changes you make to a listing template apply to any future listings created with the template

  • Updating existing listings: If you've created one or more listings from the listing template, you'll also need to update the automation rules for these listings in the Scheduled or Active view.

To edit or remove a rule from a listing template:
  1. Go to the Active view in Selling Manager Pro.

  2. Select the check boxes next to any listings you want to remove rules from.

  3. Click the Automation Rules button at the top of the list, and then select Remove.

  4. On the next page, click the Remove Rule button.

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