What's an eBay Store?
eBay Stores are a special part of eBay where individual sellers can display all of the items they have for sale. A Store allows sellers to tell you more about their business through their own customized pages.
A red door icon next to a seller's user ID indicates that the seller has an eBay Store. Click the red door to go directly to that Store and access all of the seller’s items.
An eBay Store can help a seller maximize their business on eBay. Store subscribers get easy-to-use tools that enable them to build their own brand and encourage buyers to buy more.