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An insertion fee is a listing fee. It is the price eBay charges for listing your item for sale.
This fee is charged to your seller's account at the time of listing.
As with a newspaper ad, you need to pay this basic listing fee, even if your item doesn't sell. If your item sells, a final value fee is charged to your seller's account.
Insertion fees are not refundable.
View all eBay insertion fees.
The insertion fee depends on the listing type, category, and any optional listing upgrades you choose.
Listing types
Single items: The insertion fee is based on the starting price or reserve price. For fixed price listings, the fee is based on the Buy It Now price.
Listings with variations: Insertion fees for listings with variations are $0.35 for the entire listing.
Multi-quantity fixed price listings: The insertion fee is $0.35 for the listing.
eBay Motors, eBay Classified Ads, eBay Real Estate, and eBay Stores have different insertion fees.
Item categories Insertion fees can vary by category. These fees are displayed when you list your item.
Optional listing features
See Fees for selling on eBay for various optional listing fees including:
Reserve price auction-style listings
Auction-style listings with a Buy It Now option
Scheduled listings
Listing upgrades
The first 5 auction-style listings that you list on the site in a 30-day period are eligible for $0.00 insertion fees. The 30-day period starts with your first eligible listing. You'll have 4 more opportunities to list with $0.00 insertion fees during those 30 days. After the 30 days pass, the next 30-day period starts with your next listing that's eligible for $0.00 insertion fees.
Only auction-style listings are eligible.
Listing upgrade fees still apply, such as bold or listing in two categories.
Final value fees still apply. If your item sells, you’ll be charged 8.75% or $20 per listing, whichever is lower.
Only items listed with the Sell Your Item and Simple forms are eligible. Items listed with tools such as Selling Manager, Selling Manager Pro, TurboLister, FileExchange, Mass Listing Editor, bulk sell/relist/revise flows, API, and third-party listing tools aren't eligible.
If your listing is eligible for a $0.00 insertion fee, your insertion fee will appear as "Free" in the listing form. If you're relisting an item, the relist is eligible for $0.00 insertion fees under the same guidelines as a new listing (auction-style, eligible category, falls within the limit of 5 listings in a 30-day period).
All categories are eligible for $0.00 insertion fees except:
Motors Vehicles
Real Estate
The following Business & Industrial subcategories: Tractors & Farm Machinery, Heavy Equipment & Trailers, Concession Trailers & Carts, Imaging & Aesthetics Equipment, Forklifts & Other Lifts, Manufacturing Equipment, Metalworking Equipment, and Commercial Printing Presses.
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Selling multiple items
Receiving insertion fee credits for relisted items
Final value fees