You set a starting price at which bidding begins. Buyers place bids on your item until the listing ends. The highest bidder gets to buy the item from you.

Use this format when:

• You're not sure how much to charge for your item and want to let buyers determine the final sale price by placing bids.

• You have a unique or hard-to-find item and want to maximize the final sale price.

Take advantage of additional options:

• You can give buyers a chance to buy the item right away by setting a Buy It Now price.

• You can ensure your item does not sell below a certain price by setting a secret reserve price.