If you've set a Buy It Now price for your item, you can require the buyer to pay you immediately using PayPal. You might use this feature if you're selling a time-sensitive item (for example, concert tickets).
A buyer who clicks the Buy It Now button in your listing is directed to pay immediately for the item using PayPal.
Until the buyer completes payment, the item remains available for other buyers to purchase for the duration of the listing. The first buyer to complete their PayPal payment officially wins your item.
Once a buyer completes payment, the listing ends and you are directed to ship the item.
To require immediate payment for your item, you must:
Have a PayPal Premier or Business account
Specify a Buy It Now price no more than $4,000.
Select PayPal as the only accepted payment method for this listing and select the “Require immediate payment when buyer uses Buy It Now” option.
Specify shipping costs or include the shipping calculator in your listing
Ship to a buyer's confirmed PayPal shipping address (unless you change your PayPal profile so that you'll also ship to unconfirmed addresses)
Have an eBay seller account in good standing
If you have an Online Auction listing, both the Buy It Now button and the immediate payment requirement disappear once a bid is placed (or once a bid meets your reserve price). In that case, the listing becomes a regular auction-style listing, with the item going to the highest bidder.
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