This optional feature lets you specify a price that you will accept for your item. The first buyer who agrees to pay this price gets the item without having to bid.
If a buyer commits to pay your Buy It Now price before the first bid comes in, your item sells immediately to that buyer, and your listing ends.
The Buy It Now price disappears after the first bid is placed, or if you've placed a reserve price and it's met, except for some categories where the Buy It Now price is available for a longer time. Learn more about selling with Buy it Now and the changes to its availability for select categories.
The fee for including a Buy It Now price in an Online Auction is based on the price you set. Learn more about selling fees.
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