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 Learning-track CriteriaClasses Learning Center Roundtable Discussions We recommend that you choose classes based on your own personal or professional interests and needs. Did you just become an eBay community member? Do you have a hobby? Would you like to be a better seller? Would you like to expand your business? If you're still unsure, then check out the learning-track criteria that our Education team has put together to help you determine how to get the most out of the community conference classes: All Attendees
Beginner Track
Intermediate Track
Advanced Track
Whichever classes you decide to take, be assured: You'll be motivated, inspired and informed. You'll learn valuable skills you can put to use the next time you sign into your eBay account. The eBay Developers Conference takes place just before eBay Live, June 23-24 in New Orleans. To see the agenda, click here Classes Thursday Friday Saturday Thursday, June 24 11am-12pm Welcome to eBay Live! Orientation (All Levels) Are you new to eBay Live!? Would you like a preview of all the new cool stuff this year? Come to the Welcome Orientation to meet eBay staff, get tips to make the most of your three days at the conference, and learn about all the exciting enhancements for 2004. Also, get matched with an eBay Pal. If you've come to the conference alone and want to meet a Pal with your same interests and eBay skill level, we'll match you up and send you on your way! 1pm-2:30pm Marketing Your eBay Listings (All Levels) A panel of experts, lead by Entrepreneur Magazine Editor Rieva Lesonsky, will show you how to cut through the clutter to make your products stand out. Learn secrets of successful search-engine marketing, how to make the most of affiliate programs, and whether pay-for-placement advertising is right for you. Instructor: Rieva Lesonsky, Entrepreneur Magazine Trust & Safety and Fraud Prevention (All Levels) Meet the executives developing strategies to help keep the eBay and PayPal communities safe. Learn how eBay and PayPal proactively work together with local, state, federal, and international law-enforcement agencies to catch fraudulent sellers and buyers. Learn steps you can take to protect yourself from being a victim. Jump-Start Your eBay Business (All Levels) Learn from the experts in business building about winning techniques for profitable auctions and how to automate your eBay business for success. Best-selling author Diane Kennedy shows you how to put thousands of dollars back in your pocket (even from day one!) with legal tax loopholes for a home-based business. A must-see presentation if you want to build a powerful eBay business. Shipping Online with eBay & PayPal (All Levels) Learn about the new shipping tools eBay and PayPal have created to make shipping faster and easier. We'll show you how to print UPS and US Postal Service shipping labels at home and pay for them with your PayPal account. We'll also show you how to track your packages from My eBay and how to improve your listings with the Shipping Calculator. The US Postal Service will be joining our presentation to give detailed info on their services. Beginning Photography (Beginner) A picture is worth a thousand words - and often a lot of money on eBay. Learn how to take a picture that will enhance your listings. Tips and tricks will be shared. Hire The Best! A Tool Kit for Easy and Successful Hiring (Advanced) As you grow your business, you will need to add to your staff. Hiring doesn't have to be difficult or a "roll of the dice." Finding experienced, professional candidates is a challenging and often lengthy process. In this seminar, Monster.com will help you to understand the marketplace, position your company to attract and retain the best talent, assess candidates, write effective employment ads, and utilize the partnership between eBay and Monster.com to post your ads at a discount. Instructor: Monster.com Study Hall (All Levels) Do you need a break from the formal education track to check your email and your auctions, visit the Solutions Center Expo Hall, or take a break with new friends? Block this time as personal time on your calendar. 3pm-4:30pm Selecting a Retirement Plan for Your Small Business (All Levels) This class is for self-employed individuals and small-business owners interested in saving for retirement. This educational seminar will cover topics including the importance of saving for retirement, the benefits of establishing a retirement plan, different retirement options that suit you, and how to choose an appropriate plan for your business. Online Retail Growth Strategies - Now and Into the Future (All Levels) Join Patti Freeman Evans, Retail Analyst with Jupiter Research, for an interactive class where you will learn which factors will drive online retail sales over the next five years and which categories will grow the fastest, hear what consumers are saying about buying online, and see what marketing tactics have been most successful for online retailers. Instructor: Patti Freeman Evans Accounting and Legal Issues for eBay Sellers (Beginner) A panel of experts, lead by Entrepreneur Magazine Editor Rieva Lesonsky, will discuss today's complex tax and legal issues that can affect your eBay business. Learn strategies for minimizing your taxes, avoiding tax and legal traps that can cost you money. Tips on buying business insurance and negotiating contracts will be included. Instructor: Rieva Lesonsky, Entrepreneur Magazine Buying and Selling Vehicles on eBay Motors (Beginner) eBay Motors is the #1 place to buy and sell vehicles online. Learn how to get a great deal on a car or truck. Get tips and tricks for selling vehicles from the experts. Find new ways to build or expand your eBay business on Motors. Writing Better Descriptions (Intermediate) Item descriptions are very important to the success of your listings. If you take time for a great digital photo, you should take time to make sure your item description is at its best as well. We'll show you how to make your descriptions clear and enjoyable to read. Advanced Selling Strategies (Advanced) Learn best practices and how to overcome barriers in scaling your business on eBay. Gain insights on Strategy, Customer Acquisition, Winning the Business, Product and Pricing, and Merchandising and Operations. Study Hall (All Levels) Do you need a break from the formal education track to check your email and your auctions, visit the Solutions Center Expo Hall, or take a break with new friends? Block this time as personal time on your calendar. Friday, June 25 9am-10am Keynote Address with Meg Whitman, eBay President and CEO (All Levels) Join Meg Whitman, eBay President and CEO for a lively discussion about eBay as she welcomes you to eBay Live! 2004! 10:30am-12pm eBay Stores (All Levels) Create your own website on eBay with an eBay Store! With eBay Stores you get a suite of features and tools essential in taking your eBay sales to the next level. In this course you will learn how to optimize these features and tools to sell more. We'll share best practices and even have successful Store sellers on hand to share their tips and tricks. Learn techniques you can start using today! Bizarre eBay Stories (All Levels) In the past nine years, the eBay community has seen its share of the strange, the fantastic, and the just plain weird. This presentation will highlight some of the more memorable and funny eBay stories, eBay item listings, and the eBay buyers and sellers behind them. The Integrity Principles: Based on the Upcoming Book by Dr. Gary Bradt (All Levels) Learn techniques that lead to greater joy, happiness, and success at work and at home from the authority on leadership and change. Overcome adversity and learn how to win with the odds stacked against you. Find inspiration to become a beacon of success, lighting a path for others to follow. Instructor: Dr. Gary Bradt Introduction to Selling Parts & Accessories on eBay Motors (All Levels) Interested in learning more about one of the largest and fastest-growing categories within eBay? If so, please join us for an introduction to the Motors Parts & Accessories category. We'll review the parts industry, the parts and accessories marketplace on eBay, and outline opportunities for eBay sellers to get a piece of the $225 billion Parts & Accessories industry. PayPal: Senior Executive Panel (All Levels) After listening to Meg Whitman's keynote, find out what's new and exciting at PayPal straight from the executive team. PayPal executives will share with you their vision for PayPal's future and will be available to take questions and suggestions from you. Don't miss the opportunity to meet the people who are working every day to make your eBay buying and selling experience with PayPal a great one and to contribute your two cents. Get Started Selling (Beginner) If you have never sold on eBay before, this is the perfect opportunity to learn the basics from a pro. From photographing and describing items to packing and shipping them, we'll describe each step of the way. Trading Assistant Program (Advanced) If you are an experienced seller looking for more items to sell on eBay, come to this class and learn about the Trading Assistant program requirements, marketing and educational tools, and product enhancements to make it easier for clients to find you. Tips & Tricks for Advanced Sellers -eBay Hacks (Advanced) eBay Hacks author David A. Karp will provide advanced sellers the tools and strategies to scale their eBay business even further. Effective descriptions, killer photos, setting reasonable expectations with buyers, utilizing tools to streamline the listing process, communications, checkout, and diving into the eBay API to scale your eBay business will be covered. Instructor: David A. Karp Finding the Right Seller Tools to Scale Your eBay Business (Advanced) If your business is growing but you are still using Sell Your Item and My eBay to list and manage your sales, this session will help take you to the next level. Learn about the wide range of solutions offered by eBay and by third party providers. Study Hall (All Levels) Do you need a break from the formal education track to check your email and your auctions, visit the Solutions Center Expo Hall, or take a break with new friends? Block this time as personal time on your calendar. 2pm-3:30pm Buyer Showdown! (All Levels) Who's the ultimate buyer? Come to Buyer Showdown!, the first eBay Live! game show, to find out. Teams of 2-3 community members will compete in challenges of eBay skill, knowledge, and creativity for prizes and the title of Ultimate Buyer. Fix the Future: Do Something About Your Brand Before It Does Something About You™ (All Levels) Meet Stan Slap, consultant to companies around the globe and expert on strategic planning and development. This incredible class will show how to be unbeatable in any market you choose to own. Learn once and for all how to create brandable customer service. Instructor: Stan Slap The Balancing Act (All Levels) In our world, success seems to require laser-like focus and obsessive concentration. Balancing personal and family life, hobbies, work, and a social life is tricky. In this presentation you will learn ways to take care of yourself while taking care of business and taking care of others. Instructors: Wendy Forman, PhD and David Greenwald, PhD Selecting a Retirement Plan For Your Small Business (All Levels) This class is for self-employed individuals and small-business owners interested in saving for retirement. This educational seminar will cover topics including the importance of saving for retirement, the benefits of establishing a retirement plan, different retirement options that suit you, and how to choose an appropriate plan for your business. PayPal Selling Basics + PayPal Seller Protection (Beginner) This class will include everything you need to know to start accepting PayPal for your eBay listings. Learn how to insert PayPal logos automatically into listings, control the types of payments you'd like to receive, and how to calculate fees. Shipping options, seller protection, and international selling will round out this class for the beginning seller. Unpaid Items (Formerly NPBs): - Preview of Brand New Filing Tool and Unpaid Item Initiatives (Intermediate) Update on new NPB initiatives and recent research on how sellers can reduce their NPBs. Session will include the announcement of a new filing process and a buyer:seller communication tool, description of new features launched to reduce NPBs, and presentation of new research showing why NPBs occur and what sellers can do. Financing for Buyers and Sellers (Advanced) Hear how eBay and PayPal are helping users scale their businesses with financing. Learn about PayPal Buyer Credit - a new payment option for buyers - and how it allows qualified sellers the opportunity to offer buyers promotional financing. Explore the lines of credit also available to help sellers take their businesses to the next level. Learn How to Navigate eBay with an Expert (Advanced) Learn from Customer Support experts how to navigate the eBay site to find the resources you need to be successful. Also learn where advanced sellers can go on eBay to learn selling strategies and tips, tools, and best practices, what's hot, category specific information, and selling resources. Study Hall (All Levels) Do you need a break from the formal education track to check your email and your auctions, visit the Solutions Center Expo Hall, or take a break with new friends? Block this time as personal time on your calendar. 4pm-5:30pm PayPal Merchant Tools Made Easy (All Levels) This class will focus on advanced PayPal merchant tools. Key topics include: Back Office Tools, Instant Payment Notification, and PayPal API. We will also discuss Web Accept Express checkout designed to attract new payments. All of these tools are designed to expand your business. Secure Surfing (All Levels) Learn how to protect yourself and your family online. eBay Chief Information Security Officer (and former National Cyber-Security Czar) Howard Schmidt will discuss the 10 commandments of security and how to safely surf the Internet. Creating Killer Item Pages (All Levels) Wondering what buyers look for in your listings? We evaluated site data and surveyed 250,000 buyers to identify the Top 5 things users care about when deciding whether or not to place a bid. The results may surprise you as much as they did us. Additionally, we will provide tips for designing and writing your item pages to fit our findings. Dealing with Difficult People (All Levels) Customers, suppliers, friends, family - there can be so many difficult people in our lives. Many people choose the eBay lifestyle to get away from difficult co-workers and bosses, only to discover that "they" are everywhere. We will focus on different types of difficult people and techniques to deal with them. Instructors: Wendy Forman, PhD and David Greenwald, PhD How to Use the New My eBay 2.0 (All Levels) The all new My eBay 2.0 has a new look and it's chock-full of new features to help you manage your buying and selling activities. New features covered include customization, buying and selling reminders, status icons, new navigation, and more! Feedback: Your eBay Reputation (All Levels) What's your feedback rating? It's often the first question eBay enthusiasts ask each other, since feedback is your online reputation. Join the team that manages feedback for a lively discussion of the history, recent changes, and future of this crucial community tool. It's your chance to provide feedback on feedback. HTML Basics & Listing Designer (Intermediate) Learn some basic HTML tags to dress up your item-description layout, enhance your About Me page, or add extra images to your listing. We'll also cover the eBay Listing Designer feature and learn a few tips and tricks along the way. Buying & Selling Lots on eBay (Advanced) Are you interested in buying wholesale lots on eBay? Are you a regular seller of collections, bulk lots, or other quantity formats? If so, this session is for you. Your instructors will cover techniques and features to help you buy and sell large lots on eBay, one of the fastest-growing opportunities on eBay today. Selling Features for the Advanced Seller (Advanced) This past year eBay has rolled out numerous new features to help our selling community. Explore how these features and formats can help advanced sellers bring their businesses to the next level. Study Hall (All Levels) Do you need a break from the formal education track to check your email and your auctions, visit the Solutions Center Expo Hall, or take a break with new friends? Block this time as personal time on your calendar. Saturday, June 26 9am-10am Executive Q&A Get yourself out of bed for a fun, informal chat with eBay execs. The intimate setting will give you the opportunity to ask questions and hear and share stories with the team that manages the eBay business. 10:30am-12pm Hire The Best! Interview Smart! (Advanced) In order for your business to grow, it takes the right combinations of experience, talent and desire. It's difficult to find the right "fit." In this seminar, Monster.com will teach you how to be more efficient and cost-effective at recruiting the right candidates, become more comfortable and skilled when interviewing, get the most from your interview process, and understand and avoid the "Don'ts" of the interview process. Instructor: Monster.com Reaching Your Full Potential (All Levels) A leading authority on personal inspiration and motivation, and the author of the wildly successful Chicken Soup for the Soul series, Mark Victor Hansen will discuss maximizing your personal achievement, overcoming obstacles, and the importance of goal-setting for life in general and business in particular. Instructor: Mark Victor Hansen Raising Kids While Making a Fortune on eBay (All Levels) In today's world there are enormous pressures on parents, who are expected to raise their kids to be perfect little athletic geniuses. Enjoyment will be presented as an alternate model for child-rearing instead of emphasizing over-achievement. Practical methods for celebrating the creativity and spontaneity of children will be suggested. Instructor: Wendy Forman, PhD and David Greenwald, PhD Using Data to Drive Your Business (All Levels) Learn how to find and use data to grow your eBay business. This class will introduce you to different types of data and how you can use that data to improve your performance on eBay. Top Ten PayPal Hacks to Enhance Buying and Selling (Intermediate) PayPal Hack (n): A clever solution to an interesting payment problem. Want to become a PayPal whiz? Come check out the latest cool tips and tricks for using PayPal! This class will show you the top 10 PayPal "hacks" for buyers, sellers, and website developers. Trading Assistant Best Practices (Intermediate) Meet experienced Trading Assistants who are doing it right. What are their secrets to success? You'll find out during this panel presentation and hear best practices in marketing, prospecting, and turning products into sales. eBay Seller's Assistant Pro: A Demonstration of Advanced Features (Advanced) This class provides an in-depth demonstration of some of the more advanced features of Seller's Assistant Pro, including customizing user views of data, customizing emails, sending bulk emails, using automatons, and more. Go Global! Cross-Border Buying and Selling (Advanced) Join eBay and PayPal staff and experienced eBay users for a discussion on international trade. We will share best practices on buying and selling internationally. This session will include valuable information on listing globally, how global search works, international shipping and customs and cross-border payments, an overview of cross-border trade on eBay today, and a glimpse into the future. Study Hall (All Levels) Do you need a break from the formal education track to check your email and your auctions, visit the Solutions Center Expo Hall, or take a break with new friends? Block this time as personal time on your calendar. 2pm-3:30pm Selecting a Retirement Plan for Your Small Business (All Levels) This class is for self-employed individuals and small-business owners interested in saving for retirement. This educational seminar will cover topics including the importance of saving for retirement, the benefits of establishing a retirement plan, different retirement options that suit you, and how to choose an appropriate plan for your business. Using PayPal on eBay and Beyond (All Levels) You're processing your eBay payments through PayPal, but did you know about PayPal's suite of merchant tools for your website? Learn about customizing buttons for website purchases, setting up a shopping cart, and an entire catalog of tips and tricks for processing all of the payments for your website business. Payments and Checkout: What to Do After the Listing Ends (Beginner) Learn how to use checkout and PayPal payments to streamline your work after the listing ends and generate additional sales through the use of combined shipping discounts. High-Volume Selling: Use eBay Technology to Accelerate Sales (Intermediate) In this session, you'll hear testimonials from high-volume sellers who have built custom software using the eBay API, which enables programmers to create tools that accelerate selling and save time. Although this session describes and demonstrates the creation of custom software, it's aimed at non-programmers. How to Research an Item When Selling (Intermediate) Learn the best way to get the best price, whether you're selling everyday or unique items. Get quick tips to get started along with detailed strategies. Know what you're selling, what works for other sellers (and what doesn't) using eBay/Web search techniques, tools, local stores, and more. eBay Keywords: Drive Traffic, Increase Bidders, Grow Sales (Advanced) Learn how eBay Keywords deliver your message at the moment buyers need it - when they're searching for your eBay Store or your listings. Learn how sellers are utilizing this tool to grow their business on eBay. See how easy it is to get started, and how to measure the results of your campaigns. Finding New Sources of Product (Advanced) A panel of experts, lead by Entrepreneur Magazine Editor Rieva Lesonsky, will discuss best and little-known sources for new products in the US and overseas. Learn about the legal issues you may encounter and get advice on how you can protect yourself when importing to resell. Instructor: Rieva Lesonsky, Entrepreneur Magazine Stretch your Marketing Budget with eBay's Co-Op Advertising Program (Advanced) Do you promote your eBay products and services in print advertising? Are you looking for funding to increase your marketing efforts? Learn how to receive a 25% reduction in your advertising costs with eBay's Co-op Advertising Program. In this session, you will receive step-by-step guidance on how to participate. Study Hall (All Levels) Do you need a break from the formal education track to check your email and your auctions, visit the Solutions Center Expo Hall, or take a break with new friends? Block this time as personal time on your calendar. 4pm-5:30pm Spoof, spam, and Privacy (All Levels) Transacting business on the Internet can be risky if you don't take the necessary precautions. Learn about tools and techniques for: verifying that you are giving your passwords and personal information to trusted sites; reducing the amount of unwanted email you receive; and determining if the websites that receive your information will keep it secure. A Day in the Life of Operating the eBay Site (All Levels) Operations are the part of eBay that you never hear about unless there is an issue. Behind the scenes, however, there is significant excitement, challenge, and expertise at work to keep thousands of servers, an international network, and the "guts" of eBay up and running at leading levels of reliability. This is your opportunity to view what operating eBay is really like. PayPal for Buyers and PayPal Buyer Protection (All Levels) Congratulations! You've won an item on eBay and need to know how to quickly and safely pay the seller. Learn about the options available through PayPal. Tips on instantly sending money, security, PayPal Buyer Protection, and tracking your purchases will have you "Power Buying" on eBay in no time. How to Use Solution Providers to Grow Your eBay Business (Intermediate) eBay solution providers offer valuable ways to assist eBay users in growing their business. These solutions can range from auction strategy and listing design to building sophisticated software that directly integrates your systems with the eBay platform. Come hear a diverse group of panelists discuss how they can help you manage the various facets of your eBay business. The eBay Design Process: How eBay Members Contribute to the User Experience (Intermediate) Learn how eBay members are involved in improving and enhancing the design of eBay. If you have ever wondered how we come up with new features and designs, or what influence members have on the future direction of eBay, this is your chance to meet with the User Experience and Design team and find out for yourself. Advanced Photography (Advanced) If you know the basics of taking a digital picture but want some detailed instruction on how to make pictures "pop" in your listings, attend this class. Taught by a photography expert well-versed in eBay listings, you'll leave this session with valuable insights into digital photography. Introduction to Selling Manager Pro (Advanced) Learn to track and manage hundreds of listings in Selling Manager Pro, eBay's online sales tool for high-volume sellers and small businesses. This class will walk you through creating a listing, managing product inventory, tracking the status of your sales, and performing functions like email, feedback, labels, and NPB requests in bulk. Study Hall (All Levels) Do you need a break from the formal education track to check your email and your auctions, visit the Solutions Center, or take a break with new friends? Block this time as personal time on your calendar. Learning Center Friday Saturday Friday, June 25 10:30am-11:10am Merchandising Trends (Intermediate) Join eBay's merchandising team for an overview of retail trends on eBay. Find out what buyers are searching for, when they're searching for it, and how to make this information work for you. Learn about eBay's merchandising calendar and upcoming promotions. Advanced Buying and Searching Strategies (Advanced) Learn how to conduct advanced searches (including how to use keywords, attributes, wild cards, inclusions/exclusions, favorites, and other advanced searching techniques) to find more items that interest you. This class will also cover time-saving buyer tools like eBay Toolbar, My eBay, and Alerts. 11:20am-12pm eBay Giving Works: Commerce That Makes a Difference (All Levels) Are you with a nonprofit looking for innovative fund-raising ideas? Would you like to support your favorite cause when you buy or sell on eBay? Learn more about eBay Giving Works - our dedicated program for charity listings - and experience firsthand the power of listing items using the Giving Assistant. Using Digital Photography Software (All Levels) Learn the computer side of digital. This computer lab will show you how to get pictures from your camera to your computer, and how to make them better once they're there. Learn how to crop, adjust contrast, and save to your desktop for easy uploading to eBay. 2pm-2:40pm Tour of the eBay Help Center (Beginner) Join this interactive session to learn more about the eBay Help Center. Whether you're just starting out and want to find the answers to your questions, or have been trading on eBay for years, we want to hear your thoughts. Take a tour of the Help Center, and then offer your feedback and suggestions for improving the way that eBay answers your questions online. Seller Resources (Intermediate) Learn hands-on where all the selling resources can be found on eBay, including details on combined payments, The Hot List, Merchandising Calendar, and Seller Central. 2:50pm-3:30pm Merchandising Strategies - Get Your Buyers to Buy Even More! (All Levels) Learn how to harness the power of eBay's merchandising features and tools to create more effective listings and increase item sales. This class will provide tips on merchandising items within your listings, cross-promoting and up-selling your items, leveraging listing upgrade features for optimal eBay exposure, using a mixture of listing formats, and using eBay Stores to grow your sales. PayPal Reporting Tools (Advanced) Join PayPal for a hands-on computer lab where you can learn how to track your buyers, auction listings, expenditures, fees, and PayPal-related finances with PayPal's suite of reporting tools. 4pm-4:40pm Advanced Selling Strategies for Parts - eBay Motors (Advanced) Are you a Parts & Accessories Seller? If so, please join us for an interactive discussion of helpful hints/tips to increase your sales. Topics will include industry trends, scaling your business, and merchandising more effectively. Advanced HTML (Advanced) Pick up where eBay's WYSIWYG HTML editor leaves off. Add pizzazz to your listing descriptions with tables, style sheets, and an introduction to JavaScript. Create custom, personalized templates for your listings. Instructor: David A. Karp 4:50pm-5:30pm Resolving Disputes on eBay (All Levels) On eBay, as in the face-to-face world, occasional disputes are inevitable. Join Colin Rule, author of Online Dispute Resolution for Business, for this session on practical advice and proven best practices to enable you to resolve your transaction problems quickly and protect your hard-earned eBay reputation. Saturday, June 26 11:30am-12:10pm Introduction to Turbo Lister: Creating Lots of Listings Fast! (All Levels) Learn how to create and upload hundreds of listings offline with Turbo Lister, eBay's free bulk-listing tool. See how Turbo Lister's time-saving features such a WYSIWYG Design Editor and Preview Listings will help create professional-looking listings in just a few clicks. Beginners Guide to Buying: Finding the Items You Want (Beginner) This class focuses on the basic strategies for finding items, including basic keyword searches, using product finders, and eBay recommendations. We will also cover understanding the eBay category structure, how items may be listed in multiple or different categories, and using advanced search basics such as Boolean searches and favorites. 12:20pm-1pm Co-Op Advertising (All Levels) Do you promote your eBay products and services in print advertising? Are you looking for funding to increase your marketing efforts? Learn how to receive a 25% reduction in your advertising costs with eBay's Co-op Advertising Program. In this session, you will receive step-by-step guidance on how to participate. Bid to Win! How to Win and Manage Your Buying on eBay (Beginner) Focus on bidding and management practices for successful buying. Tips include finding, watching, bidding strategies, managing your auctions in My eBay and PayPal payments. 2pm-2:40pm Enhance Your Store: 1:1 Help to Make Your Store a Success (All Levels) In this hands-on course, we will walk you through the basics of how you can optimize your eBay Store for success. We'll show you how to get the most out of the new Stores customization tools and features to revamp your Store and jump-start your sales! We'll also share listing and merchandising strategies to help you drive traffic to your Store and drive repeat business! Unpaid Items (formerly NPBs) - Preview of Brand New Filing Tool and Unpaid Item Initiatives (Intermediate) Update on new NPB initiatives and recent research on how sellers can reduce their NPBs. Session will include the announcement of a new filing process and buyer:seller communication tool, description of new features launched to reduce NPBs, and presentation of new research showing why NPBs occur and what sellers can do. 2:50pm-3:30pm Marketplace Policy & VeRO (All Levels) Join the experts to learn firsthand how to avoid common eBay policy violations as well as to learn about eBay's Verified Rights Owners program. This interactive discussion on eBay policy and policy enforcement is for buyers and sellers of all levels. Express Listing on eBay (Catalog Selling) (Beginner) Express listing is the newest and fastest way for you to create high-quality listings in the Entertainment and Computers & Electronics categories. Learn about this exciting new feature, and how you can use it to save time and drive increased performance from your listings. Express listing is your key to enhanced merchandising placement for the eBay buyer. Roundtable Discussions Thursday Friday Saturday Thursday, June 24 1pm-1:40pm Category Discussion: Collectibles (All Levels) Interested in the Collectibles category? Come meet with category managers and others interested in this category. Category Discussion: Sports Memorabilia (All Levels) Interested in the Sports Memorabilia category? Come meet with category managers and others interested in this category. Category Discussion: Consumer Electronics (All Levels) Interested in the Computers & Electronics category? Come meet with category managers and others interested in this category. Category Discussion: Business & Industrial (All Levels) Interested in the Business & Industrial category? Come meet with category managers and others interested in this category. Category Discussion: Apparel & Accessories (All Levels) Interested in the Apparel & Accessories category? Come meet with category managers and others interested in this category. Category Discussion: Jewelry & Watches (All Levels) Interested in the Jewelry & Watches category? Come meet with category managers and others interested in this category. Business Opportunities in eBay Motors: Vehicles (All Levels) This discussion is for trading assistants, current and prospective vehicle dealers (cars, trucks, motorcycles, boats, etc), and service providers who want to learn how to build or expand their businesses on eBay Motors. Discuss the various ways eBay community members can make a part-time or full-time business selling vehicles. Merchandising & Buying Trends (All Levels) Join merchandising experts for an overview of retail trends in the market today. Find out what buyers are searching for, when they're searching for it, and how to make this information work for you. Learn about eBay's merchandising calendar and upcoming promotions. Got Privacy, Need Privacy (All Levels) Attend the Privacy roundtable to share your questions about how you as a seller collect personal information and how you as a buyer share your personal information. This roundtable will be an interactive session discussing how eBay facilitates your marketplace needs while protecting your personal information. Cross-Border Finding & Buying (All Levels) This class will focus on buying items on eBay that are listed by sellers in other countries or on other eBay sites. During this roundtable, experienced eBay buyers will share their own techniques with the group. eBay and PayPal staff would also like to hear from buyers what challenges they have encountered with cross-border buying and what features they would like to see in the future to make it easier. 1:50pm-2:30pm Category Discussion: Collectibles (All Levels) Interested in the Collectibles category? Come meet with category managers and others interested in this category. The Government and Your eBay Business (All Levels) Join this informal roundtable discussion to meet eBay's lobbyists and learn how they are working to represent you to state and federal governments. Across the country, misguided lawmakers are trying to increase the taxes and red tape you face as an eBay businessperson. Come share your concerns and learn what you can do to help fight these battles. Category Discussion: Sporting Goods (All Levels) Interested in the Sporting Goods category? Come meet with category managers and others interested in this category. Category Discussion: Toys & Hobbies (All Levels) Interested in the Toys & Hobbies category? Come meet with category managers and others interested in this category. Category Discussion: Coins & Stamps (All Levels) Interested in the Stamps category? Come meet with category managers and others interested in this category. Category Discussion: Tickets (All Levels) Interested in the Tickets category? Come meet with category managers and others interested in this category. Category Discussion: Travel (All Levels) Interested in the Travel category? Come meet with category managers and others interested in this category. Category Discussion: Entertainment (All Levels) Interested in the Entertainment category? Come meet with category managers and others interested in this category. Negotiating Tactics (Advanced) Negotiating is easy when you know how. In this roundtable you'll discover how to get what you want from any negotiating situation - no matter how tough your opponent. You'll learn tactics including sizing up your opponent, how to recognize bluffing, and defusing an aggressive opponent. Discussion Moderator: Rieva Lesonsky, Entrepreneur Magazine 3pm - 3:40pm Category Discussion: Health & Beauty (All Levels) Interested in the Health & Beauty category? Come meet with category managers and others interested in this category. Sam McDonagh, Discussion Moderator Category Discussion: Art & Antiques (All Levels) Interested in the Art & Antiques category? Come meet with category managers and others interested in this category. Lara Bridges, Discussion Moderator Category Discussion: Computers (All Levels) Interested in the Computers category? Come meet with category managers and others interested in this category. Category Discussion: Home (All Levels) Interested in the Home category? Come meet with category managers and others interested in this category. Category Discussion: Books (All Levels) Interested in the Books category? Come meet with category managers and others interested in this category. Future of Buying on eBay (Advanced) This discussion will focus on future methods/features for buying on eBay. eBay panelists will present a suite of ideas and discuss these ideas with a roundtable group of users. Additionally, the eBay panelists will solicit ideas from the users and brainstorm how these ideas might fit into the future eBay product. 3:50pm-4:30pm Category Discussion: Pottery & Glass (All Levels) Interested in the Pottery & Glass category? Come meet with category managers and others interested in this category. Suzanne Scott, Discussion Moderator eBay's Community Watch Program - How the Community Can Help Make eBay an Even Safer Place (All Levels) During 2003, eBay partnered with experts within the community to test a user-based policing system within the Stamps category. Based on good success, eBay is launching similar programs in other categories. Come learn how the program works and how you might participate in making eBay an even safer trading environment. Market Research for Selling Collectibles (All Levels) Bought some stamps at an estate sale or rediscovered your comic-book collection in Mom's attic? Learn what these treasures are really worth before selling them and how to speak the "language" of hobbyists reading your eBay descriptions. Resources for collectibles research will guarantee listings that are in mint condition. Customer Service & Conflict Resolution (All Levels) Customer service can make or break your eBay business. In this roundtable, you'll learn how to exceed expectations and win customer loyalty, the secrets to getting good ratings, surprising ways to deal with difficult customers, and more. Discussion Moderator: Rieva Lesonsky, Entrepreneur Magazine Jump-Start Your eBay Business (Advanced) Learn from the experts in business building about winning techniques and how to automate your eBay business for success. Friday, June 25 10:30am-11:10am Market Research for Selling Collectibles (All Levels) Bought some stamps at an estate sale or rediscovered your comic-book collection in Mom's attic? Learn what these treasures are really worth before selling them and how to speak the 'language' of hobbyists reading your eBay descriptions. Resources for collectibles research will guarantee listings that are in mint condition. Category Discussion: Cameras & Photos (All Levels) Interested in the Photos category? Come meet with category managers and others interested in this category. Raising Kids While Making a Fortune on eBay (All Levels) In today's world there are enormous pressures on parents, who are expected to raise their kids to be perfect little athletic geniuses. Enjoyment will be presented as an alternate model for child-rearing instead of emphasizing over-achievement. Practical methods for celebrating the creativity and spontaneity of children will be suggested. Discussion Moderators: Wendy Forman, PhD and David Greewald, PhD Using Item Specifics and Express Listings to Enhance Your Listings: Media (Books, Movies, Music, Games) (Beginner) Want to make listing your book, DVD, or CD as easy as 1-2-3? By using eBay's item-specifics and express-listing features, you can pre-fill your description and make your items easier to find by prospective buyers. Internet Marketing (Beginner) Smart marketing is essential to your eBay business success. Find out how to make email marketing work for you, the ins and outs of affiliate programs, how understanding Web analytics can boost your sales, the secrets to successful search-engine marketing, and more. Discussion Moderator: Rieva Lesonsky, Entrepreneur Magazine 11:20am-12pm Building a Global eBay Marketplace - Selling (Intermediate) Come share your ideas and needs for how to make eBay a better global marketplace! This small roundtable discussion will be facilitated by members from eBay's Product Management, International, and PayPal teams, with a discussion centered around selling to international buyers, listing in multiple languages or currencies, and international shipping and customs. Bart Munro, Tim Kunihiro, Discussion Moderators Category Discussion: Consumer Electronics & VeRO (All Levels) Do you have questions about eBay's VeRO program as it specifically applies to the Consumer Electronics marketplace? eBay category managers and members of the VeRO team will be on hand to answer your questions on this subject and take your ideas for a better marketplace. Employee Management (Intermediate) Whether you already have employees or are just hiring your first, this roundtable will help you get the most from your staff. We'll share secrets including how to hire smart, training tips that really work, the best ways to motivate employees, and how to handle discipline problems. Discussion Moderator: Rieva Lesonsky, Entrepreneur Magazine Jump-Start Your Business on eBay (Advanced) Learn from the experts in business building about winning techniques and how to automate your eBay business for success. 2pm-2:40pm Category Discussion: Apparel & Accessories (All Levels) Interested in the Jewelry & Watches category? Come meet with category managers and others interested in this category. Using Item Specifics & Express Listings to Enhance Your Listings: Computers & Consumer Electronics (All Levels) Want to make listing your laptop, digital camera, or PDA as easy as 1-2-3? By using eBay's item-specifics and express-listing features, you can pre-fill your description and make your items more accessible by prospective buyers. The Integrity Principles (All Levels) Learn techniques that lead to greater joy, happiness, and success at work and at home from the authority on leadership and change. Overcome adversity and learn how to win with the odds stacked against you. Find inspiration to become a beacon of success, lighting a path for others to follow. Discussion Moderator: Dr. Gary Bradt 2:50pm-3:30pm Tips and Tricks for Advanced Sellers - eBay Hacks (Advanced) Effective descriptions, killer photos, setting reasonable expectataions with buyers, utilizing tools to streamline the listing process, communications, checkout, and diving into the API to scale your eBay business will be covered. Discussion Moderator: David A. Karp eBay's Community Watch Program - How the Community Can Help Make eBay an Even Safer Place (All Levels) During 2003, eBay partnered with experts within the community to test a user-based policing system within the Stamps category. Based on good success, eBay is launching similar programs in other categories. Come learn how the program works and how you might participate in making eBay an even safer trading environment. Category Discussion: Musical Instruments (All Levels) Interested in the Music category? Come meet with category managers and others interested in this category. Trading Assistant Best Practices and Marketing (Advanced) Come learn about the tools and techniques experienced Trading Assistants use to market and promote their services locally, and some of the best practices that help them convert a high percentage of prospective clients into clients. 4pm-4:40pm Fix the Future: Do Something About Your Brand Before It Does Something About You™ (All Levels) Meet Stan Slap, consultant to companies around the globe and expert on strategic planning and development. Discuss ways to be unbeatable in any market you choose to own, and how to create brandable customer service. Discussion Moderator: Stan Slap Time Management & Organization (Intermediate) Do you work hard all day, but get nothing done? Attend this roundtable for life-changing strategies to make the most of every working hour. Topics we'll cover include organizing your office for efficiency, identifying and avoiding common time-wasters, and pinpointing your most effective time of day. Discussion Moderator: Rieva Lesonsky, Entrepreneur Magazine Using Item Specifics to Enhance Your Listings: Clothing & Accessories (Advanced) Find out the secret of successfully selling (and finding and buying) men's and women's clothing and accessories on eBay! By using eBay's pre-filled item specifics, you can more accurately describe your items, ensuring they are accessible by prospective buyers. Jump-Start Your Business on eBay (Advanced) Learn from the experts in business building about winning techniques and how to automate your eBay business for success. 4:50pm-5:30pm PayPal Seller Roundtable Bring your toughest PayPal questions and best suggestions! Whether it's about functionality or policies, PayPal employees are available to discuss your questions and listen to your feedback. Building a Global eBay Marketplace - Selling (Advanced) Come share your ideas and needs for how to make eBay a better global marketplace! This small roundtable discussion will be facilitated by members from eBay's Product Management, International, and PayPal teams, with a discussion centered around selling to international buyers, listing in multiple languages or currencies, and international shipping and customs. Bart Munro, Tim Kunihiro, Discussion Moderators Trend Spotting (All Levels) Whatever you sell, the secret to success is knowing what customers want - before they know they want it! Get a peek at "the next big thing" - and find out how you can stay on top of tomorrow's hottest trends - at this exciting roundtable. Discussion Moderator: Rieva Lesonsky, Entrepreneur Magazine Fix the Future: Do Something About Your Brand Before It Does Something About You™ (All Levels) Meet Stan Slap, consultant to companies around the globe and expert on strategic planning and development. Discuss ways to be unbeatable in any market you choose to own, and how to create branded customer service. Discussion Moderator: Stan Slap The Integrity Principles (All Levels) Learn techniques that lead to greater joy, happiness, and success at work and at home from the authority on leadership and change. Overcome adversity and learn how to win with the odds stacked against you. Find inspiration to become a beacon of success, lighting a path for others to follow. Discussion Moderator: Dr. Gary Bradt Saturday, June 26 12:20pm-1pm Cross-Border Finding & Buying (All Levels) This class will focus on buying items on eBay that are listed by sellers in other countries or on other eBay sites. During this roundtable, experienced eBay buyers will share their own techniques with the group. eBay and PayPal staff would also like to hear from buyers what challenges they have encountered with cross-border buying and what features they would like to see in the future to make it easier. Serving the Nonprofit Sector: Helping Charities Fund-Raise on eBay (Intermediate) Source additional products to sell while enhancing your brand by developing relationships with nonprofits in need of your help. This informal discussion will provide an introduction to eBay Giving Works (our dedicated program for charity listings), as well as an opportunity to network and learn from other Trading Assistants. 2pm-2:40pm Creating Killer Item Pages (All Levels) Wondering what buyers look for on your listings? We evaluated site data and surveyed 250,000 buyers to identify the Top 5 things users care about when deciding whether or not to place a bid. The results may surprise you as much as they did us. Additionally, we will provide tips for designing and writing your item pages to fit our findings. The Balancing Act (All Levels) In our world, success seems to require laser-like focus and obsessive concentration. Balancing personal and family life, hobbies, work, and a social life is tricky. Discuss ways to take care of yourself while taking care of business and taking care of others. Discussion Moderators: Wendy Forman, PhD and David Greenwald, PhD Reaching Your Full Potential (All Levels) A leading authority on personal inspiration and motivation, and the author of the wildly successful Chicken Soup for the Soul series, Mark Victor Hansen will discuss maximizing your personal achievement, overcoming obstacles, and the importance of goal-setting for life in general and for business in particular. Discussion Moderator: Mark Victor Hansen Fish Where the Fish Are! (All Levels) Filling open positions won't be as easy as it's been in the past. This roundtable focuses on understanding what's happening in the labor market and where you can go to find the best talent now and in the future. Discussion Moderator: Monster.com eBay Networking: Selling for Success (Advanced) For sellers or would-be sellers of business-communications equipment, we'll discuss what's going on in eBay's Networking, Telecom, and IT marketplace. We'll share ideas about how to best reach eBay's small-business and technical-buyer audience and how to utilize best practices to profitably scale on eBay. Store Sellers Share Tips and Tricks! (Advanced) Store Sellers - we want to hear from you! This is your opportunity to share best practices, tips and tricks, and to learn the secrets to success from other Store Sellers. Hear what the best Store Sellers are doing to increase sales. Stores Product Experts will also be on hand to answer your questions. Jump-Start Your Business on eBay (Advanced) Learn from the experts in business building about winning techniques and how to automate your eBay business for success. 2:50pm-3:30pm Dealing with Difficult People (All Levels) Customers, suppliers, friends, family - there can be so many difficult people in our lives. Many people choose the eBay lifestyle to get away from difficult co-workers and bosses, only to discover that "they" are everywhere. We will focus on different types of difficult people and techniques to deal with them. Discussion Moderators: Wendy Forman, PhD and David Greenwald, PhD Securing your Home Computer (All Levels) You don't have to be a computer engineer to make your computer and the Internet a safer place. Come learn quick and easy steps to secure your home or office-computing environment. Members of the eBay Information Security Team will be on hand to answer your questions about personal firewalls, safe surfing, anti-virus tools, and secure home wireless. eBay Motors: Parts & Accessories Feedback Session (All Levels) Are you an Advanced eBay Motors Parts & Accessories Seller? Come spend a few minutes with the Parts Category Managers to discuss ways we can improve the Parts & Accessories marketplace. We need your feedback! 10 Tips to Finding the Right Talent to Grow Your Company (All Levels) Finding experienced, professional candidates is a challenging and often lengthy process. Monster.com will help you understand how to recruit the right candidates, save time, and save money. Discussion Moderator: Monster.com Building Business Opportunities on eBay Motors (All Levels) Are you an Advanced eBay Motors Parts & Accessories Seller? Come spend a few minutes with the Parts Category Managers to discuss ways we can improve the Parts & Accessories marketplace. We need your feedback! Reaching Your Full Potential (All Levels) A leading authority on personal inspiration and motivation, and the author of the wildly successful Chicken Soup for the Soul series, Mark Victor Hansen will discuss maximizing your personal achievement, overcoming obstacles, and the importance of goal-setting for life in general and business in particular. Discussion Moderator: Mark Victor Hansen Serving the Nonprofit Sector: Helping Charities Fund-Raise on eBay (Intermediate) Source additional products to sell while enhancing your brand by developing relationships with nonprofits in need of your help. This informal discussion will provide an introduction to eBay Giving Works (our dedicated program for charity listings), as well as an opportunity to network and learn from other Trading Assistants. | |||||||||||
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