 
June 17 |
Tracks:
|
eBay Seller, Merchant,
and Payment Tools |
PayPal Seller, Merchant,
and Payment Tools |
Business &
Entrepreneurship
|
|
|
| 8.00am — General Registration Open |
| 8.00am - 9.30am — Breakfast |
| 9.30am - 11.00am — Keynote |
| 11.00am - 11.30am — Break |
11.30am - 12.20pm
 It's All About the Money
Jason Korosec
General Manager, PayPal Platform Product Management, PayPal
|
11.30am - 12.20pm
Improving the Profitability of eBay Retailers
Marshall Smith
Sr. Software Engineer, ChannelAdvisor Corporation |
11.30am - 12.20pm
eBay Product Roadmap
Anand Gangadharan
Platform Product Manager, eBay
|
11.30am - 12.20pm
Hosted Buttons and the Button Manager API
Ketan Babaria
Sr. Product Marketing Manager, PayPal |
| 12.30pm - 1.30pm — Lunch |
| 12.30pm - 1.30pm — 1:1 Technical Sessions & Scheduled Meetings |
1.30pm - 2.20pm
Large Merchant Services
Mohan Kumaresh
Sr. Product Manager, eBay
Joel Mosby
Director of Product Engineering, Mercent
|
1.30pm - 2.20pm
The eBay Selling Manager Application Opportunity
Mike Maffeo
Group Product Manager, Seller Platform and Efficiency, eBay
|
1.30pm - 2.20pm
PayPal Platform: The Next Generation
Damon Hougland
Senior Director - Product Development - PayPal Platform |
1.30pm - 2.20pm
SEO 101: Tips and Tricks for Search Engine Optimization
Dennis Goedegebuure
SEO Manager, eBay
|
| 2.20pm - 2.30pm — Break |
2.30pm - 3.20pm
Monetize your App with High Quality Traffic
Jonathan Gabbai
Global Innovations Manager, Internet Marketing, eBay
Steve Hartman
Sr. Director, Publisher Development, eBay
|
2.30pm - 3.20pm
eBay's Success Strategies
Sarah Brubacher
Seller Development, eBay
|
2.30pm - 3.20pm
Deploying your First eBay Selling Manager Application
Neil Mansilla
Founder, Mansilla Dev |
2.30pm - 3.20pm
Delivering Immersive Shopping Experiences to Buyers
Brian Williams
Distinguished Software Engineer, Rich Media Team, eBay
Belmer Negrillo
Lead User Experience Designer, Rich Media Team, eBay
|
| 3.20pm - 3.30pm — Break |
3.30pm - 4.20pm
Driving Business with PayPal
Chuck Hudson
President, Aduci
President, Control UI |
3.30pm - 4.20pm
Building compelling applications using the new eBay Services
Ganga Muthyala
Sr. Product Manager, eBay Platform |
3.30pm - 4.20pm
Embracing the Economy of "Open"
Rolf Skyberg
Platform Product Manager and Evangelist, eBay |
3.30pm - 4.20pm
Data Powered Selling Manager Applications
Anthony E. R. Sukow
Founder, EVP Business Development, Terapeak |
| 4.30pm - 6.30pm — Beer Bash |
June 18 |
Tracks:
|
eBay Seller, Merchant,
and Payment Tools |
PayPal Seller, Merchant,
and Payment Tools |
Business &
Entrepreneurship
|
|
|
| 8.00am - 9.00am — Breakfast |
| 8.00am - 9.00am — 1:1 Technical Sessions & Scheduled Meetings |
| 9.00am - 10.30am — Keynote |
11.00am - 11.50am
The Future of Securing the eBay Marketplace
Rasta Mansour
Distinguished Security Architect, eBay |
11.00am - 11.50am
Search and Best Match - What's Coming in 2009
Olivier Dumon
Senior Director of Search, eBay |
11.00am - 11.50am
Embracing the Economy of "Open"
Rolf Skyberg
Platform Product Manager and Evangelist, eBay |
11.00am - 11.50am
Feedback Forum: eBay Selling Manager Applications
Moderator:
Max Mancini
Senior Director
Panelists:
Tina Mazzei
Program Manager
Mike Maffeo
Product Manager Seller Team
Farhang Kassaei
Principal Technical Architect
Madhu Gupta
Product Manager Platform
 View Video
|
| 12.00pm - 12.30pm — Lunch |
12.30pm - 1.20pm
Improving Seller Efficiencies on eBay
Kristina Klausen
Sr. Director, Selling Platform and Efficiency Team, eBay
Mike Maffeo
Group Product Manager, Seller Platform and Efficiency, eBay |
12.30pm - 1.20pm
eBay Product Roadmap
Anand Gangadharan
Platform Product Manager, eBay
|
12.30pm - 1.20pm
When Creativity Isn't Enough, Try Murder
Nilofer Merchant
CEO, Rubicon Consulting
|
12.30pm - 1.20pm
Feedback Forum: eBay & PayPal Trust and Safety
Moderator:
John Canfield
Sr. Director, Trust & Safety Global Policy Management
Rishi Tembe
Senior Product Manager, eBay
John McDonald
Senior Director, Global Anti-counterfeiting Enforcement and Safer Payments
Ravi Bhatt
Director, Product Management, Trust & Safety
Michael Barrett
Chief Information Security Officer, PayPal, Inc., CISSP, CISM
|
| 1.20pm - 1.30pm — Break |
1.30pm - 2.20pm
Supporting Multi-Variation Fixed-Price Listings in Your Application
Keith Wescourt
Principal Product Manager, eBay
Grant King
Development Manager, ChannelAdvisor Corporation
|
1.30pm - 2.20pm
Determining Demand and Marketing Your Tools
Debbie Levitt
CEO, As Was
|
1.30pm - 2.20pm
Best Practices for PayPal Integration
Suchit Dash
Product Manager, PayPal Checkout, PayPal
|
1.30pm - 2.20pm
Developers Program Business and Product Feedback Forum
Moderator:
Adam Trachtenberg
Director, Product Marketing, eBay
Panelists:
Madhu Gupta
Group Product Manager, eBay Platform and Developers Program
Hema Budaraju
Group Product Manager, Services, eBay
Catherine Chang
Manager, Product Development, eBay
Kristina Klausen
Sr. Director, Selling Platform and Efficiency Team, eBay
View Video |
| Thanks for a great conference. See you next year! |
 
|
 |
PayPal Developer Event
|
| Go to X.com for information about the PayPal developer event happening this Fall! |
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eBay API Platform Jumpstart
Hands on lab that demonstrates how to use the eBay APIs. If you are brand new to eBay APIs, this session will help you get a jumpstart in developing your application.
eBay Selling Manager Applications Jumpstart
eBay is now open for business! eBay Selling Manager Applications takes our Platform to the next level by allowing developers to embed applications directly in MyeBay, where hundreds of thousands of eBay sellers manage their online businesses.
Come learn about Selling Manager Applications and hear about
- The Selling Manager Applications opportunity
- A demo of the seller discovery and subscription experience
- Technical details and considerations to help you develop and integrate your application
Come find out how to take your application to the next level on the eBay platform!
Deploying your First eBay Selling Manager Application
Learn how to develop your Web application within the Project Echo Framework from a third party developer's perspective. Join one of the 2008 eBay Star Developer Award winners, Neil Mansilla from ahTEXT, for this session and learn how to develop and deploy your Web application using the Project Echo framework.
First, you will learn the basic concepts behind the Project Echo Framework, breaking down the various components. Second, you will learn the flow of calls between the Project Echo framework and your Web application for subscription and session management. Third, we will discuss how your application sits inside the eBay Selling Manager WebTop. And lastly, we will discuss issues of security, scalability, and availability. The session is development platform and language agnostic.
Improving the Profitability of eBay Retailers
As the number of competitive retailers on eBay continues to grow, margins are diminishing. Retailers need to process their transactions more efficiently and at the minimum cost necessary, especially in marketplace and transaction fees. Technology allows us to design and provide tools for these retailers to minimize their costs and maximize their return on investment, allowing them to sell their products for less than their competitors. We will discuss such strategies as Variation Listings, preserving Sales History with the Relist functionality, Catalog adoption, improving retailer metrics to achieve greater fee discounts and more. Using these strategies, retailers can increase their sales while reducing their costs on a per-sale basis.
eBay Product Roadmap
What's on tap for eBay Web Services in the next year? Get the first peek at our roadmap in this session by eBay's Platform Product lead, Hema Budaraju. This is always one of our most popular sessions, so we're offering it twice this year. Make sure you attend at least once!
Hosted Buttons and the Button Manager API
Today Website Payments Standard product can only be integrated using the button code create on PayPal or hand written by the programmer. Button Factory APIs allows merchants and partner to create 'Buy now', 'PayPal Cart', 'Subscribe', 'Donate' buttons using the APIs. These APIs can create hosted and non-hosted buttons and allow you to take benefits of new features like inventory management and profit/loss reporting. In this session we will walk through all the capabilities of the new 'hosted buttons' and also how to integrate WPS using APIs.
Large Merchant Services
eBay Large Merchant Service (LMS) offers an efficient solution for large volume inventory and order management on eBay platform. LMS provides an efficient asynchronous model for sellers to integrate with eBay platform. The session would provide an overview of eBay Large Merchant Services, its benefits and how seller/developers could leverage this free service to improve efficiency around inventory management and reduce their cost. Mercent, one of early adopter of LMS would share with you, their experience with integrating LMS and how they are benefiting from using the service. The session offers a chance to get sneak peak into enhancements planned for LMS and provide a quick feedback.
The eBay Selling Manager Application Opportunity
Selling Manager Applications (aka "Project Echo") is the next generation of the open eBay platform, allowing developers to embed their applications directly in Selling Manager. Get your application in front of eBay sellers and deliver innovative solutions that meet the needs of our sellers. Attend this session to learn more about this fantastic opportunity for developers.
PayPal Platform: The Next Generation
We are committed to opening up core technology for external development. In fact, we are already developing a new services framework that will empower the development community to tap into PayPal's disruptive capabilities. The key to success is your continued support in guiding us in the right direction. What new services and tools would catapult your development to the forefront of the industry? Come join this interactive brainstorming session that builds on your input from DevCon last year and help plan the next generation of PayPal technology.
SEO 101: Tips and Tricks for Search Engine Optimization
Now that you have build a good application, you need people to adopt the software. Apart from marketing your application through the eBay site, you can make sure you drive traffic through Search Engines. Free traffic is key to protect you margin. In a specially created SEO session, you will learn how to drive more traffic through Search Engine Optimization. Keyword research, ranking factors, site architecture and SEO tools are just some of the topics in this session.
Monetize your App with High Quality Traffic
You've built a good, no, a great application. But how do you make money? Advertising models can be lucrative, but advertisers are increasingly looking for, and compensating, sources for high quality, high conversion traffic - not just volume! Learn how the eBay Partner Network team looks at traffic quality and how you can use this information to make your applications more profitable!
eBay's Success Strategies
What does it take to be a successful seller on eBay? eBay is focused on Trust, Selection and Value—sellers who can deliver on those three points will be very successful on eBay. We will explore how sellers can optimize on Best Match and what the Best Practices are for Detailed Seller Ratings.
It's All About the Money
Entrepreneurs have great ideas. Building a development business is a challenge. Building the technology for your clients is equally challenging. Doing both at the same time can be daunting. You have the technical skills and PayPal has a payments engine. Come to hear about what can you do to make a development business using PayPal today.
Delivering Immersive Shopping Experiences to Buyers
As businesses transition to the online environment, they must strive to connect and engage with their customers in ways that will differentiate themselves and bring people back. Learn how other online sites design engaging experiences, that blend e-commerce and advertising in ways that are both playful, social and yet still meaningful and useful to the customer. The 2nd half of the session will use these principles to show how to leverage the eBay APIs and Flash to create embeddable widgets which can enhance and customize storefronts.
Driving Business with PayPal
Many SMB customers are looking for a higher level of integration out of their ecommerce system to drive stronger end customer relationships. Some of the more common additional pieces of functionality above standard checkout processing includes marketing campaigns connected into their product purchasing (special promos, discount coupons, etc.), tie-ins of transactional information into their online administration, and the acceptance of online invoice payments tied into their financial system. In this session we will look at taking PayPal integration to the next level through technologies such as Payments Pro, Instant Payment Notification, and Recurring Payment. In the process not only will we look at lessons learned and recommendations based on the experience of developing several of these end solutions for small and medium businesses. We will use live site case studies but also walk through the design and code of examples.
Building compelling applications using the new eBay Services
eBay has launched several new web services in the last one year. This session will get you up-to-speed on the new services offered by the eBay Developers Program for Finding, Merchandising and Feedback. Learn how to leverage these services to build compelling applications on the eBay platform.
In this session you will be introduced to the powerful new functionality supported by these services. You will also learn best practices for developing with these services that will help you get the most out of them. Included samples illustrate the range of applications that can be built using the services.
Embracing the Economy of "Open"
As the internet matures, some concepts are proving robust and useful, while others are dropping by the way as passing fads. One recurring theme across the web is the power of "open". Whether it's open platforms, open social networks, or open source, there's more to this than just another buzzword. In this session we'll explore eBay's foundation in "open", why this pattern continues to play out across the web, and where the next leverage points lie in e-commerce.
Data Powered Selling Manager Applications
Combine eBay's new Market Data packages with the eBay Selling Manager Applications platform to build smart tools for ecommerce. Learn more about Terapeak's experience with eBay Selling Manager Applications and how you could apply data to create new intelligent seller solutions.
The Future of Securing the eBay Marketplace
Security technologies at eBay are developing in parallel with the overall technology portfolio in the platform. In this session there will be a presentation on eBay's active content platform. The discussion will also include new advances in user identity and authentication management as well as secure session mechanisms eBay is developing with our partners. There will also be a discussion of eBay security's detection platform looking into malicious use of the Internet from a global perspective.
Search and Best Match - What's Coming in 2009
eBay is innovating like crazy on search in 2009. You need to know how to take full advantage of the changes, new tools and upcoming requirements in search across Best Match, catalog and item classification to maximize exposure on and off eBay. You'll also see how the buy side search experieince is going to change and the implications for all in the marketplace.
SEO 101: Tips and Tricks for Search Engine Optimization
Now that you have build a good application, you need people to adopt the software. Apart from marketing your application through the eBay site, you can make sure you drive traffic through Search Engines. Free traffic is key to protect you margin. In a specially created SEO session, you will learn how to drive more traffic through Search Engine Optimization. Keyword research, ranking factors, site architecture and SEO tools are just some of the topics in this session.
Feedback Forum: eBay Selling Manager Applications
Do you want to bring your application to millions of active eBay professional sellers? This forum is dedicated to answering your questions. So come get you questions answered by the team that built this new application platform.
Improving Seller Efficiencies on eBay
At eBay, we are continually striving to make eBay more efficient for our sellers. Come to this session to understand about some of the ways we are doing this today, and learn some new ways to make your sellers more efficient when they sell on eBay.
eBay Product Roadmap
What's on tap for eBay Web Services in the next year? Get the first peek at our roadmap in this session by eBay's Platform Product lead, Hema Budaraju. This is always one of our most popular sessions, so we're offering it twice this year. Make sure you attend at least once!
When Creativity Isn't Enough, Try Murder
Making the right choices leads us, and our organizations to thrive. Many books and speakers wax poetic that the best ideas come from "blue-sky ideation," but generating ideas is only part of the challenge of winning. While brainstorming generates lots of ideas, but you still have to discern the right choices to win. The current economic situation means identifying, winnowing and making the tough choices to choose ideas that deliver immediate results. Organizations often avoid tough choices because they want consensus, immediate results, and to avoid political fights. The opposite of whiteboarding, the MurderBoarding™ decision process ensures teams creatively generate many potential options before "killing off" options one-by-one until there is single best solution for a specific organization and situation. The result is the organization aligns to a common goal and takes on clear, achievable, and measurable goals. This session provides you with a framework for nailing the tough choices you need to make to win.
Feedback Forum: eBay & PayPal Trust and Safety
eBay and PayPal work hard to combat fraud on our platforms. In this open feedback forum, talk directly with the key people on our Trust & Safety teams. Let us know what is and what isn't working well for you, and how we can continue to work together to make it easy for honest sellers to use eBay and PayPal. Be sure to bring your specific questions and suggestions.
Supporting Multi-Variation Fixed-Price Listings in Your Application
One of the major enhancements to listing formats that eBay is introducing this year is multi-variation fixed-price listings, where variations of a product can be consolidated in a single eBay item. These listings will make it easier for sellers to create and manage, and buyers to shop for, items that vary by size, color, etc. Supporting multi-variation items in API applications involves not only changes to the eBay API calls that you make, but also to existing data schemas, all of which can be difficult to implement in existing applications. This session will provide an overview eBay multi-variation items, how to use these items via the eBay API, and what strategies you might use to adapt an existing application to work with this new format.
Determining Demand and Marketing Your Tools
eBay developers face hurdles when choosing what to build and how to get the message out to the eBay community. This business session looks at how any developer can use marketing techniques and ideas to determine where the needs are, what to build, what to name it, how to spread the word, how not to spread the word, and how to build trust with your users.
Best Practices Integration
Best Practices for integrating PayPal on your website. Reduce shopping cart abandonment and encourage checkout by using best practices with PayPal.
Developers Program Business and Product Feedback Forum
In this open and interactive feedback panel, talk directly with the key people running the eBay Developers Program business, product, and technology teams, along with the eBay Seller Platform Efficiency team. Let us know what is and what isn’t working well for you, and how we can continue to work together to make it easy for you to be successful eBay developers. Help us guide our program and product roadmap for the coming year and beyond. Bring your specific questions and suggestions.
Must use Buy It Now and PayPal.
