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• 04/06/98 - eBay Launches Customized Home Pages For Most Popular Trading Categories
• 04/01/98 - Bases Are Loaded As The 1998 Baseball Season Begins

eBay Launches Customized Home Pages For Most Popular Trading Categories Leading Online Auction Company Caters to Interests of its Community; Makes it Even Easier to Find the Most Sought-After Collectibles

San Jose, Calif. April 6, 1998

eBay, the leading person-to-person online auction site ( www.ebay.com ), today announced that it has added eight category-specific home pages to its extensive list of trading and collectibles features. The new pages, which include computers, toys, dolls, jewelry, pottery, trading cards, coins and stamps, are designed to make it even more convenient and fun for users to locate a wide selection of their favorite collectibles.

Each new page is divided into subcategories, and also includes featured and "hot stuff" items. For example, the trading card-specific page allows sports fans to easily see which collectibles are available from their favorite game such as basketball, baseball, football or hockey. Additionally, these new pages allow eBay collectors to determine which new items have been added each day within a particular category. For a collector looking for that hot, first-edition Babe Ruth card signed by the king of baseball himself, this feature provides a simple way to keep tabs on the latest rare baseball cards up for sale.

"With varied interests and hobbies, eBay users represent a cross-section of America, and we strive to create a trading environment in which people with shared interests can connect," said Pierre Omidyar, eBay's founder and CEO. "By introducing category-specific home pages, we are providing customized access to the unbeatable selection of items for sale in each of our most popular categories."

The new pages also offer discussion boards in which users can post questions about items and meet others interested in specific categories. These users can exchange information that might be considered too "specialized" to address in the eBay caf?, a general discussion forum popular with the eBay community. Each category-specific page is accessible from multiple locations, making it convenient for new and existing users to take advantage of eBay's diverse selection of collectibles. Users can locate these pages directly from eBay's home page, via search engines such as Alta Vista and online directories such as Yahoo, as well as through Web sites of eBay partners.

Bryan Sweigart, an antiques dealer in Lancaster County, Pa, believes that his antique pottery and porcelain often sells for a higher price on eBay than it would at retail, because collectors from around the world are looking at the auction site as a key resource. "Through eBay, I have extended my reach to a global community of collectors, and the new pottery and porcelain-specific pages should help generate even more traffic to my auctions."

"eBay fuels my passion for jewelry collecting," said Janette Contois, an eBay user from Mountain View, Calif. "The jewelry-focused page is exciting because I can easily monitor which different items are available-vintage pieces, for example. This new feature makes eBay even more fun, because it organizes exactly what kinds of jewelry are for sale!"

"As more and more people become comfortable shopping on the Internet, it is important for e-commerce sites, such as eBay, to provide customized shopping experiences that appeal to a wide range of individuals," said Nicole Vanderbilt, group director for digital commerce at Jupiter Communications. "By dividing the commerce experience into more targeted segments, commerce sites will better serve existing customers and attract new ones."

About eBay
Headquartered in San Jose, Calif., eBay ( www.ebay.com ), the pioneer of the person-to-person online auction, hosts more than one million auctions per month in more than 500 categories, including collectibles, antiques, memorabilia, trading cards, toys, dolls, coins, stamps, books and magazines, and jewelry and gemstones. More than 55,000 items are added daily and over 75 percent of items listed are sold. eBay has more than 600,000 registered users.

Bases Are Loaded As The 1998 Baseball Season Begins
Baseball collectors jump to the cyberleagues to trade on eBay, the leading person-to-person online auction site.

WHO: eBay, the pioneer of the person-to-person online auction, hosts more than one million auctions per month in over 500 categories, including collectibles, antiques, memorabilia, trading cards, toys, dolls, coins, stamps, books and magazines, and jewelry and gemstones. With an average of 55,000 items added daily, 75 percent of items listed are sold. eBay has in excess of 600,000 registered users.