Jeff Francis, uptownbutte (575), Automobilia
"License plates are fascinating, they not only carry the date but also their place of origin. Most are very colorful, too. Not too many collectibles can boast that," says Francis, who has a feedback rating of more than 500, with no negatives, and lists some 200 auctions per day.
There's a "huge market" for vintage license plates in the states and abroad, according to Francis. "Baby boomers are looking back and want a piece of American history to bring back the memories of their first car and roadside Americana," he says. As with other hobbyists, the real enthusiasts collect in series, which is great for Francis' bottom line.
eBay has had a dramatic impact on the hobby, as well, says Francis. "The National License Plate Collecting Club has nearly doubled in size over the past ten years. Much of it from the exposure the hobby has received on eBay," he says. "Many collectors in the National Club only conduct their business on eBay now."
Outside of Francis' museum, you won't find many license plates in glass cases. Even rare examples from the early 20th century don't fetch more than a few hundred dollars. These are non-precious, decorative collectibles, which might be tacked to the wall of a garage, activity room, or kitsch restaurant. For dealers like Francis, this means setting up their collectible business for volume and speed.
"The profit potential on selling license plates on eBay can be high so long as one can purchase the inventory in large quantities, like any business," he explains. "We start all of our items at $9.99 for simplicity and have a 85% to 90% sale rate the first time around. Whatever does not get any bids is halved to $4.99 and relisted."
Volume decorative collectibles have their unique benefits, too. Product acquisition costs are lower than precious collectibles. Also your audience is potentially larger, from serious collectors to interior designers and do-it-yourself decorators.
Uptownbutte's advice for successful sales:
 | Save time by acquiring merchandise in bulk. |
| Use accurate descriptions and photos. |
| Send quick and courteous emails after the auction closes. |
| Ship within 3 days of payment. |
| Always guarantee buyer satisfaction or refund payment. |
| Don't be petty with your customers over a few dollars. |
| Be willing to relist unsold items at lower starting prices. |
To be considered for an In the Field profile, email eBay a description of your business.
Must use Buy It Now and PayPal.
