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Your eBay Store, Your eBay Business
Opening a store is just the beginning. Make your Store investment work for you by following these guidelines:
1. Keep your store fully stocked and maintain a balance of auction-style and fixed-price listings.
 | Keep inventory up economically by listing 60-, 90-, and 120-day fixed price items. Each 30-day increment only costs 5 cents more. |
| List special "one-of-a-kind" items as auctions. These profit from competitive bidding and gather a crowd. Use them as a springboard to your Store where you can up-sell fixed-price items. |
2. Build brand awareness for your store, which will build awareness for your larger business.
| Plug your eBay Store at the bottom of every item description. "We have more great inventory & accessories you can BUY NOW from our eBay Store." Link to custom categories for targeted offers. |
| Include your Store URL in buyer email communications. "Thank you for shopping with us. Please visit us for new weekly products at http://www.stores.ebay.com/yourstorename." |
| Put your store URL and logo on your business cards and packing slips. |
| Include official eBay Store logos in your descriptions, linking to your Store. |
3. Position your store as a professional and legitimate business.
| Invest extra time in your "Store Policies" page. Buyers are most comfortable with merchants who provide clear, professional guidelines. |
| Create a professional, custom logo and "About the store" page that truly sells your business. |
| Name your store after your off-eBay business and advertise it in your eBay listings. This encourages eBay sales, as buyers generally prefer buying from established operations. |
4. Reinvest in the growth of your store and business.
| Offer Store promotions, such as free or discounted shipping on additional items bought from your Store that day. |
| Increase buyer traffic by upgrading your subscription to a Featured or Anchor Store on the eBay Stores homepage. |
| List charity auctions where some or all of the proceeds are given to the organization. Word of mouth from that organization can pay real dividends. |
Generate more sales, attract new customers, build your brand, generate repeat business -- Open an eBay Store today!
More New Features & Programs:
Get Paid to Advertise Your eBay Business
Ship Heavy Items Easily with eBay's Freight
 Resource Center
eBay Live 2002 - A Resounding Success!
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Must use Buy It Now and PayPal.
