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Cross-Sell: Make the Most of Your Expertise
Specialization is an excellent idea, but don't let it limit your opportunities. If you have an expertise in a specific discipline, leverage that knowledge across multiple eBay categories. It's called cross-selling.
Here are some tips to get you started.
 | Identify the best categories for your items and use the "List in 2 Categories" feature. eBay research has found it can increase final price by over 18%!* Learn more.
| Consider selling how-to books and videos and price guides, related to your expertise. If you find the materials useful and interesting, so will other enthusiasts, not to mention your regular customers. |
| Consider a side business in practical or repeatable goods related to your higher-end items. For example -- if you sell Art reprints, try pairing them with other products such as frames, custom mattes, and so on. |
| If your two businesses are complimentary, keep one username and eBay Store for all products. This will allow you to up-sell. |
| Promote your cross-sell listings in related auction descriptions. As with the "view sellers other items" link, strike while the iron's hot. |
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Knowledge is power. Use your specialization to grow your business, not limit it.
More Sellers Edge:
Boost Your Sales with Gallery
This Month's Most Popular Buyer Searches
Pens: A High-Conversion Item Worth Watching
Sourcing Inventory: Be Professional,
 Be Prepared
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