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 | eBay at Long Beach Coin Show
| Join eBay at the Long Beach Coin Show from May 29th to June 1st. Meet with eBay experts and attend our seminar to learn key tips. Learn more today!
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Listing Tool Comparison for Coins Sellers
eBay wants your Coins business to thrive. That's why it has developed a cutting-edge
suite of sales management tools to increase your efficiency and profitability.
It may be time to revisit how you currently list and manage your sales on eBay to make sure you are getting the most from your selling tool. For example, if you are currently using eBay's Sell Your Item form to list tens of items a day, you may be ready to upgrade to one of eBay's advanced selling platforms.
Big or small, eBay has the right solution for your seller profile! Review our listing tool overview below to determine which one is best for you.
| 1. | Turbo Lister | | FREE |
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Overview: Free downloadable bulk-listing application for Windows
Top Features:
Bulk upload hundreds of items instantly. Schedule listings in advance.
Design and save branded listing templates with the easy-to-use editor.
Create multiple user profiles and preferences. Save items in organized folders.
Best For: Sellers who list more than 10 items per month and already have a basic understanding of eBay.
TIP: Pair Turbo Lister with Selling Manager, eBay's post-sale tool, to efficiently manage the listing process from start to finish!
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| 2. |
Selling Manager |
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$4.99/month |
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Overview: Online post-sale management application integrated into my eBay.
Try it free for 30 days!
Top Features:
Use buyer email templates for increased post-sale efficiency.
Track payment and shipment effortlessly. Print shipping labels and invoices instantly.
Relist additional units or unsold items in bulk.
Best For: Sellers who list more than 10 items per month and who want an easy and affordable way to track the status of your sales online.
TIP: Use Selling Manager with your favorite listing tool, including the Sell Your Item form and Turbo Lister, to increase listing volume and sell more–faster.
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| 3. |
Seller's Assistant Pro |
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$15.99/month |
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Overview: Complete, professional-grade listing and sales management application for Windows desktops.
Try it free for 30 days!
Top Features:
Create and upload professional listings in bulk. Schedule listings in advance. Bulk relist.
Bulk process buyer email, payments, shipments, and feedback.
Sort and filter critical sales data. Create, print, and export sales reports. Manage inventory.
Best For: Higher volume sellers and small businesses that want an automated process throughout the sales cycle - from bulk listing through completing the transaction
TIP: With Seller's Assistant Pro, you can view and print Profit and Loss as well as Tax Collected reports – key to understanding your business!
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Manage your time and business more efficiently with eBay's family of sales management tools!
Have a suggestion for a future Coins article -- let us know!
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Sellers Continue to Take Advantage of eBay's Co-Op Advertising Test Program
eBay's Co-Op Advertising Test Program continues to receive rave reviews! Participants who included their eBay store logo and URL in their print advertisements during a 6-month test period enjoyed many benefits, such as increased bids, sales, and conversion rates. And best of all -- eBay reimbursed sellers up to 25% of the cost of the ad!
Take a look at what Co-Op sellers are saying:
"Our involvement with the eBay Co-op Advertising Program was very successful on all fronts. And best of all, eBay paid us for our involvement!" - Louis Palafoutas, Superior Galleries
"I estimate that this program helped boost my profits by 20%, and it was so easy to take part in. You can be sure that I'll participate again." - Lee Crane, L&C Coins
Good news! eBay is recruiting eBay Store Owners to participate in its Co-Op Advertising Program. All you have to do is meet the following criteria:
- A PowerSeller with an account in good standing
- A seller who sells primarily in Collectibles, Coins, Stamps, Art, Antiques, or Pottery & Glass (and whose print ad features product sold within one of these categories)
- The owner of an eBay Store featuring at least 10 items
- Run an ad between April 1, 2003 - June 30, 2003
To learn more about the Co-Op Program, click here.
If you have any questions or would like to be considered for the Co-Op Program, send an email to ebay@co-opad.com
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 | cnicoin (905), Carter Numismatics, Inc.
Surpassing Buyer Expectations
| eBay is changing the way coin wholesaler Carter Numismatics, Inc. thinks about its business. Direct retail sales once seemed unrealistic for CNI, now they're a reality.
"eBay has been a terrific outlet for our company," says John Morgan, manager of CNI's eBay sales. "With eBay, we can reach customers across the globe that we would have had little chance of meeting."
According to Morgan, eBay has enabled CNI to not only find retail buyers, but also effectively market to them and exceed their expectations. For one, the company's About Me has enabled it to educate customers about its position in the market and solicit new consignment business, he says.
Additionally, CNI has been able to appeal to different buyers, from beginners to experts, and maximize the value of its wholesale inventory by utilizing eBay's unique listing formats. "We list each coin on its own merits and have been able to use a variety of listing techniques," says Morgan.
Popular, new introductions usually start at $1 without a reserve, while higher-end investment pieces list with a fair-market Buy It Now price. CNI is fond of $1, no-reserve auctions, because they "draw attention" to its investment material, says Morgan.
CNI's retail sales also have flourished because of eBay's feedback system, says Morgan. Without it, the company couldn't have demonstrated its commitment to customer service and distinguished itself from other sellers. After more than 1,285 transactions, CNI still boasts a 100% positive feedback rating.
"We feel that our feedback must be reassuring to new customers," says Morgan. "After an initial transaction, we often see a good deal of repeat business."
What's the key to an unblemished record? High-quality images that reflect the coin's condition and luster are key, says Morgan. Another factor: direct, professional, descriptions. "We know our customers don't need all the hype, just quality coins and excellent customer service," he says. "The more guesswork you can eliminate, the happier your customers will be."
Proof of grading also has contributed to customer satisfaction and positive feedback, says Morgan. CNI includes a photo of the barcode that accompanies each of its coin grades in its listings. A generous return policy has attracted and sustained business, as well.
"Eliminating downside for the buyer has definitely been good for sales," says Morgan. "We'd never force a customer to keep an item that he or she wasn't happy with. To us, building long-term relationships is much more important than making a sale stick."
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Must use Buy It Now and PayPal.
