“I want more sales and to keep buyers coming back.”

Justin W.
eBay seller since 2001

Let’s see how you can do it with eBay seller standards.

STANDARDS KEEP BUYERS COMING BACK

eBay seller standards help you deliver great customer service. By knowing what buyers like, you can focus on doing what matters most to them. What’s more, eBay seller standards reward sellers who deliver the kind of service that keeps customers coming back. Which is why eBay is introducing new standards and protections aimed at helping you to create happier buyers and build more sales.

Meet your new seller dashboard

WHAT ARE STANDARDS?

To help you provide service that results in a high level of buyer satisfaction, eBay evaluates your transactions on the 20th day of each month. Your seller performance level will tell you if there are any areas of your business that need your attention. Plus, we’ll notify you whenever your level changes.

DEFECT RATE

Easier ways to measure buyer satisfaction.

How do we know what buyers want? With a simple, focused performance measurement called a defect rate. A defect is an issue that creates a bad shopping experience for a buyer during a transaction. The defect rate tells you where the transaction hasn’t gone well—whether it’s from buyer Feedback, an open or escalated case, or a detailed seller rating.

Take your Status Higher

HELPFUL TIPS TO KEEP BUYERS COMING BACK

Follow these best practices to keep your status and buyer satisfaction high.

Get the PDF

MORE ABOUT STANDARDS

Listing

  • Accurately describe the items to meet buyer expectations.
  • Specify the correct item condition—be precise.
  • Upload lots of great pictures—you can post up to 12 (except for motors vehicles listings).

Shipping

  • Ship and upload a valid tracking number within one business day of receiving payment. Use a shipping service recognized by eBay.

See the full standards
Top Rated Seller program
Customer service tips

Connect with eBay

As an eBay seller, you’re part of a dynamic community. Stay in the know and get all the info you need to build your business on eBay.