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 | Online Authentication for Buyers and Sellers
| For collectible books, authenticity is everything. Now, buyers and sellers who would like help in verifying book listings have the opportunity to do so by using the new PKBooks Authentication Service.
This exciting online service helps make book trading on eBay safe and rewarding, for both buyers and sellers. Consider the benefits of a PKBooks online authentication:
Sellers: Increase buyer confidence and bidding. Save yourself time and effort.
- PKBooks online listing authentications are affordable. For just $7, sellers receive an online authentication from an expert in the item's genre.
- PKBooks authenticators verify points of issue, saving sellers time and effort. PKBooks experts have more than 100 years of combined experience.
- Display the PKBooks Experienced Bookseller seal in your listings to strengthen your credibility. It's free! Review the membership requirements.
Buyers: Verify the authenticity of an item before you bid. Avoid costly mistakes, particularly if you are new to the world of collectible or antiquarian books.
- PKBooks "online buyer authentications" are fast and economical, so you can bid competitively. For just $6, you receive an expert online opinion in 48 hours.
- Each buyer opinion features expert commentary, indicating why the book has been deemed authentic or in need of further review. If an item cannot be authenticated by PKBooks, an expert will advise on what questions must still be asked of the seller to determine the authenticity of the item.
To learn more about PKBooks' powerful buyer and seller services, click here.
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Team Up with a Trading Assistant for Big Sales
Achieve your eBay goals today -- partner with an expert eBay Trading Assistant.
Trading Assistants are fellow eBay sellers that sell your products for a negotiable fee. They are proven eBay experts, who must meet strict requirements.
With access to your inventory and industry insight, Trading Assistants can help you sell your products on eBay quickly and effectively. Consider the benefits of partnering with a Trading Assistant:
- Lower Costs: Avoid significant startup costs in backend systems and staffing. Utilize an established seller's eBay infrastructure.
- Immediate Results: Launch a professional online sales program immediately, leveraging a proven seller's listing/fulfillment apparatus and merchandising system.
- Instant Credibility: Give your auctions and products instant credibility, listed by a veteran seller with a high eBay feedback rating.
- Qualified Customers: Market your products to an established seller's existing customer base, increasing your transaction velocity and volume.
- Wholesale Business: Develop wholesale-buying relationships with your Trading Assistant partners.
Are you an eBay expert? Consider becoming an eBay Trading Assistant yourself. The trading assistant program can provide your business with a lucrative stream of revenue from consignment sales. To learn more and find out if you qualify, click here.
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Market Opportunity -- Audio Books & DVDs!
eBay's DVD and Audio Books categories are experiencing explosive growth. Sales in these categories increased 87% and 58%, respectively, in 2002.
Take advantage of this market opportunity.
- Purchase DVDs and audio books from your existing suppliers. Locate additional wholesalers for improved pricing.
- Watch the Movie category's weekly "Hot Items" list, posted to eBay's Discussion Boards, for specific DVD and audio book categories in which to sell.
- Purchase bulk lots of DVDs and audio books in eBay's Wholesale categories. Resell the units individually.
Tip: Save wholesale DVD and audio books searches to your "my eBay" page. Review your results daily.
- Expand your DVD and audio books business to Half.com for increased customer reach and sales.
Diversify your business with DVDs and audio books. You'll be glad you did.
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 | tartanbulk, Guy McMullen
Two-Tiered Strategy
| It's good to have options. That's what Half.com and eBay provide leading library book wholesaler Brodart and its subsidiary Tartan Book Sales, which sells by the unit and by the "skid" online.
Tartan Books has been one of Half.com's top dealers since the site's inception, earning high average secondary prices for individual units in Brodart's off-lease inventory, originally sold by Brodart subsidiary McNaughton Book Services. Annually, Tartan liquidates some 600,000 returned books from Brodart's leasing program.
According to Guy McMullen, marketing manager of Tartan Books, Half.com has significantly reduced Tartan's expenses. "Our online sales have already eliminated the need to print mail-order catalogs, which is how Tartan conducted business for some 30 years," he says.
McMullen hopes to bring about the same transformation for Tartan's bulk business, which reduces overstock in books that were returned in too great a quantity to be sold individually. Last December, he began listing 500-unit lots on eBay and has sold each one to a qualified buyer.
"The response has been very positive," says McMullen, who expects to increase the number of wholesale lots per month shortly. "If we get to the point where all of our bulk items can be liquidated online, we will be very happy."
According to McMullen, the two sites have enabled Tartan to effectively diversify its online strategy. In short, it now has an online channel for its most marketable returned titles, best sold separately to consumers, as well as a bulk sales channel which is better suited to dealers.
"Individual book sales are extremely price-sensitive," he explains. "As a business, we have a fixed cost we need to recoup for each book. Although we may have hundreds of copies of a particular title, we are often competing against hundreds of individuals selling one copy of that same book for less than I am willing to offer."
Thanks to Tartan's emerging eBay wholesale business, McMullen doesn't have to engage in price wars for his entire inventory. He liquidates portions in bulk to dealers, who assume the burden of pricing and listing them, saving Tartan time and money.
"I set a minimum reserve price and let the market dictate the rest," he explains.
McMullen also says that his innovative notification service has been gaining some traction. Tartan sends pre-sale emails to prospective customers who sign up to be alerted when new listings go up on eBay. When his listings go live, the increased attention from these customers drive his prices up.
Tartan's merchandise is particularly good for wholesale selling to dealers, according to Guy. "Unlike most remainders -- which are basically print over-runs -- Tartan titles are not mistakes. "They are recent bestsellers and other hot titles circulating heavily in libraries. This also makes them anything but rare, which differentiates us from most used book dealers." To date, audiobooks have been his most successful items on a price-per-copy basis.
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