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 | Maximize Your Opportunities with eBay and Half.com
| Expand your business to eBay and Half.com for complete coverage of your market, from discriminating collectors to price-savvy buyers, looking for a quick purchase.
If you're an eBay seller, there's no risk involved. Half.com charges no startup or listing fees, only taking a commission when you make a sale!
eBay and Half.com vendors:
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Serve multiple markets, from price-conscious shoppers to serious collectors, who pay premium prices. eBay and Half.com provide multiple streams of revenue.
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Expand and diversify inventory with unique classes of merchandise, from value-priced new releases to first editions and out-of-print material. eBay and Half.com enable the development of discrete product lines.
Tip: Cross sell related Half.com products in your eBay listings. Link to your budget CDs, DVDs, and paperbacks from your premium items.
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Leverage Half.com's fixed-price format for volume sales of books, music, and movies. Half.com reduces overstock and increases turnover and revenue quickly.
Tip: Offer the lowest Half.com price and you'll attract buyers from all over the Web. Half.com listings are syndicated to all the major comparison-shopping Web sites!
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Exploit Half.com's fee structure to reduce the cost of selling items with long estimated shelf life. Half.com charges no listing fees, reducing seller's upfront costs.
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Utilize eBay's auction-style format to reap the rewards of competitive bidding and leverage demand on popular new releases or scarce material. eBay is the venue for market makers.
Tip: Acquire entire overstock inventories from distributors and wholesalers. Make a market in that item and you'll capture the supply.
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Generate additional exposure for their companies and acquire new customers for repeat sales. eBay and Half.com build awareness and customer loyalty.
Position your Internet operation for the long term. Diversify your approach and incorporate both eBay and Half.com into your e-commerce strategy. You'll increase your operation's reach and profits and protect your business from the vagaries of the market. To learn more about selling on Half.com, click here.
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Sell Items at Fixed Price with eBay's New Pricing Format
eBay now offers the best of both worlds-auction-style and fixed-price listings. Maximize your time: Buy or sell items instantly at a set price.
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Buyers: Purchase items immediately--no bidding or waiting. It's the fastest, most convenient way to shop.
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Sellers: Sell items at the price you want without waiting for your listing to end. Example: Set the price for your item at $50 and sell it for $50 to the first person who offers that price.
For easy browsing, the new "Auction" tab separates auction-style and fixed-price listings. At a glance, buyers can locate items available for competitive bidding or instant purchase. Also, both auction-style and fixed-price items are integrated into eBay Search, ensuring that both formats receive maximum exposure.
To list fixed price, there are no added fees, either. Fixed-price listings have the same insertion, feature, and final value fees as auction-style listings and can be listed for the same duration (3, 5, 7, or 10 days). And, unlike auctions with Buy It Now, a fixed-price item can be listed and purchased as a single item or in multiples. That's flexibility and simplicity your customers will appreciate.
If you sell goods and accessories which do not require competitive bidding to establish a fair market price, fixed-price is for you.
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Provide an easy way for buyers to purchase items instantly at a set, accepted price.
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Appeal to buyers who are new to the auction experience.
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Sell in quantity to buyers who are unfamiliar with Dutch auctions.
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Satisfy your customers product needs more efficiently and easily.
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Increase the speed and volume of transactions you perform.
New U.S. seller requirements apply for Fixed Price items and Dutch Auctions:
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Single-quantity Fixed Price items require 10 feedback or ID Verification (same as Auctions w/ BIN).
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Multiple-quantity Fixed Price items and Dutch auctions require 30 feedback and 14 days registered, or ID Verification.
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Multiple quantity U.S. listings require a $0.99 minimum price.
For information on how fixed-price listings differ from auctions with Buy It Now, click here.
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eBay Is Your Wholesale Buying and Selling Platform
Have you noticed the change? Wholesale buying and selling has arrived on eBay.
Whether you're a professional reseller, looking for deals on bulk merchandise, or a vendor with access to deep inventories, eBay is your wholesale platform.
Site-wide, eBay is enabling wholesale buying and selling:
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Wholesale Category: "Wholesale Lots" is now an extensive top-level category on eBay as well as a subcategory in other relevant eBay categories, from Books and DVDs & Movies to Music.
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Wholesale Buying: Resellers can now browse and search wholesale media lots directly, free of single-item listings. Buying in bulk for resale has never been easier!
Bulk lots are conveniently located in the "Wholesale Lots" top-level category as well as in the "Wholesale Lots" subcategories of other main categories, including Books, Movies, and Music.
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Wholesale Selling: Wholesalers can now merchandise their bulk lots to resellers in 20 specific categories. They also can use List in 2 Categories to effectively increase exposure for their bulk listings.
To better facilitate bulk selling, eBay has released eBay Selling Manager which works in conjunction with Turbo Lister, our offline bulk-uploading program.
A complete sales management tool, selling manager is easily accessed online, directly from the Selling tab on your My eBay page. That's right -- no downloads!
Review some of its key features:
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Customizable email templates, dramatically reducing buyer email writing.
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Real-time snapshot of pending, active, and sold listings.
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Integrated payment, shipment, and feedback tracking for faster fulfillment.
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Professional packing slips and invoicing.
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Bulk relisting!
Selling Manager is offered with a free 30-day trial. Monthly subscriptions are just $4.99.
To learn more about eBay Selling Manager, click here.
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 | frogtown (5590), Frogtown Books
| On eBay, differentiation isn't just important, it's crucial, says PowerSeller Pete Baughman, owner of FrogTown Books. If you're not special, you're shortchanging your sales.
To make sure his offerings are always unique, Baughman keeps tabs on his competition on a daily basis. He usually tracks five or more closing items on his my eBay page with the "Watch It" feature.
Regarding the items he watches, he says "I want to see what's going to happen because I may have copies myself–or I may want to buy some in the future." In other words, he checks if the market is right for his own copy or if he should scoop up an undervalued item for resale.
Moreover, the "Watch It" feature helps him track what's available and what not to list. One of his main listing strategies is simply "to sell what other Internet dealers aren't." That way the closing price of his listings reflects the market price for his books and is less affected by other dealers who might undercut him.
He has another novel pricing strategy that keeps him ahead of the competition. In his specialties, such as Gone With the Wind, he keeps a fine first edition copy available almost continuously. This serves as excellent advertising for his other listings and prevents inferior copies from devaluing his average selling price.
"Its might not sell, but it's there," explains Baughman. "People know I have them and it keeps other dealers from saying they've got great copies when they don't."
eBay also is Baughman's venue of choice for damaged books. "I don't want to take a very fragile book to a show and carry it around -- it's going to get beat up," he explains. Instead, he describes its defects precisely and sells it on eBay for a competitive price.
Finally, multiples are a favorite of his for eBay. He'll take two copies of a great book, put one on his shelves and list the other on eBay. This lowers his inventory risk, increases his cash flow and exposes his books to online and offline markets. "eBay is fast, it's cash flow, it keeps me going," explains Baughman.
And of course, there are those happy occurrences that buyers and sellers thrive on.
"Every once in awhile something on eBay will just go out of sight," he says. "I sold a P.G. Woodhouse today, which I would have priced at $125 in my store. It went for $595." He adds, "Two people just had to have it."
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Must use Buy It Now and PayPal.
