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Health & Beauty Selling Guide

Getting Started

Selling Your Items

Keeping Tabs on Your Health & Beauty Business

Advanced Selling Strategies
 Keeping Tabs on Your Health & Beauty Business  
Make sure your Health & Beauty business is in the know. Leverage eBay's search and sales tools to keep close tabs on your sales, markets, and competitors. These eBay services provide the critical data you need to succeed:
  • Store Reports: Open a Store and receive FREE monthly reports, summarizing your eBay activity. Evaluate the effectiveness of your listings and business by reviewing these statistics:
     
    • Gross Sales: Total gross merchandise sales (GMS) per month
    • Bids: Total number of bids placed on your listings
    • Bids/Listings: Total number of bids placed on each of your listings
    • Purchases: Total number of items purchased
    • Average Selling Price: Average sales price of your listings
    • Buyers: Total number of unique buyers who purchased an item

    Featured/Anchor Store subscribers also receive an eBay Marketplace report, providing detailed stats on the categories in which they list. In your categories, be sure to follow:
     
    • Average number of bids per listing
    • Average category sales price
    • Average number of successful listings, and more

  • Completed Items/My Favorite Searches: Keep a close watch on your market -- leverage eBay's "completed items" feature in Advanced Search. Then, track prices realized in your niche and create your own price guides with My Favorite Searches. Here's how:
     
    • Select "completed items" on the advanced search page
    • Perform a search; click "Save this search" at the top of the search results page
    • Save 15 searches to your Favorites/My Favorite Searches area on your my eBay page
    • Receive email alerts when new listings match your saved searches

    Refer to your Favorites tab daily. Discover the most current prices for the items you sell in varying conditions. Identify market opportunities and get the best prices for your property.
     
  • Me eBay/More Favorites: Follow what competing sellers are listing daily, leveraging your my eBay Favorites tab. Distinguish yourself by listing what they're not.
  • Get a daily snapshot of the market in four different subcategories related to your niche, using the My Favorite Categories option. Follow where prices are going up.
  • Create up to 30 shortcuts to competing stores and sellers with the My Favorite Stores/Sellers option. Track competitors' prices and inventory. Don't get priced out of the market.


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