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 | Listing Tool Comparison for Antiques Sellers
| eBay wants your Antiques business to thrive. That's why it has developed a cutting-edge
suite of sales management tools to increase your efficiency and profitability.
It may be time to revisit how you currently list and manage your sales on eBay to make sure you are getting the most from your selling tool. For example, if you are currently using eBay's Sell Your Item form to list tens of items a day, you may be ready to upgrade to one of eBay's advanced selling platforms.
Big or small, eBay has the right solution for your seller profile! Review our listing tool overview below to determine which one is best for you.
| 1. | Turbo Lister | | FREE |
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Overview: Free downloadable bulk-listing application for Windows
Top Features:
Bulk upload hundreds of items instantly. Schedule listings in advance.
Design and save branded listing templates with the easy-to-use editor.
Create multiple user profiles and preferences. Save items in organized folders.
Best For: Sellers who list more than 10 items per month and already have a basic understanding of eBay.
TIP: Pair Turbo Lister with Selling Manager, eBay's post-sale tool, to efficiently manage the listing process from start to finish!
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| 2. |
Selling Manager |
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$4.99/month |
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Overview: Online post-sale management application integrated into my eBay.
Try it free for 30 days!
Top Features:
Use buyer email templates for increased post-sale efficiency.
Track payment and shipment effortlessly. Print shipping labels and invoices instantly.
Relist additional units or unsold items in bulk.
Best For: Sellers who list more than 10 items per month and who want an easy and affordable way to track the status of your sales online.
TIP: Use Selling Manager with your favorite listing tool, including the Sell Your Item form and Turbo Lister, to increase listing volume and sell more–faster.
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| 3. |
Seller's Assistant Pro |
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$15.99/month |
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Overview: Complete, professional-grade listing and sales management application for Windows desktops.
Try it free for 30 days!
Top Features:
Create and upload professional listings in bulk. Schedule listings in advance. Bulk relist.
Bulk process buyer email, payments, shipments, and feedback.
Sort and filter critical sales data. Create, print, and export sales reports. Manage inventory.
Best For: Higher volume sellers and small businesses that want an automated process throughout the sales cycle - from bulk listing through completing the transaction
TIP: With Seller's Assistant Pro, you can view and print Profit and Loss as well as Tax Collected reports – key to understanding your business!
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Manage your time and business more efficiently with eBay's family of sales management tools!
Have a suggestion for a future Antiques article -- let us know!
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Sellers Continue to Take Advantage of eBay's Co-Op Advertising Test Program
eBay's Co-Op Advertising Test Program continues to receive rave reviews! Participants who included their eBay store logo and URL in their print advertisements during a 6-month test period enjoyed many benefits, such as increased bids, sales, and conversion rates. And best of all -- eBay reimbursed sellers up to 25% of the cost of the ad!
Take a look at what Co-Op sellers are saying:
"Our involvement with the eBay Co-op Advertising Program was very successful on all fronts. And best of all, eBay paid us for our involvement!" - Louis Palafoutas, Superior Galleries
"I estimate that this program helped boost my profits by 20%, and it was so easy to take part in. You can be sure that I'll participate again." - Lee Crane, L&C Coins
Good news! eBay is recruiting eBay Store Owners to participate in its Co-Op Advertising Program. All you have to do is meet the following criteria:
- A PowerSeller with an account in good standing
- A seller who sells primarily in Collectibles, Coins, Stamps, Art, Antiques, or Pottery & Glass (and whose print ad features product sold within one of these categories)
- The owner of an eBay Store featuring at least 10 items
- Run an ad between April 1, 2003 - June 30, 2003
To learn more about the Co-Op Program, click here.
If you have any questions or would like to be considered for the Co-Op Program, send an email to ebay@co-opad.com
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Maximize Value with an Online Appraisal
Maximize the value of your resale investment with a fast, respected online appraisal from eBay's partner Ask the Appraiser (ATA), powered by colletingchannel.com. An ATA online appraisal increases buyer confidence so you can command the highest price. ATA is:
- Fast, reliable, and economical -- Get a detailed online valuation of your object in 3 days for just $19.95
- Trusted -- comes complete with an ATA online appraisal certificate.
- Beneficial -- Include a link to you're appraisal report right in your auction listing.
- Secure -- For your privacy, your identity is kept confidential.
To review a sample ATA appraisal now, click here.
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Shipping is no small matter for PowerSeller William Russell of Classic Antiques and Interiors. The success of his shipping efforts can determine the success of his antique business.
A veteran of the antique trade and eBay seller since 1999, Russell stresses the importance of being proactive in the shipping process, particularly when dealing in valuable, fragile furniture and decorative arts.
To do just that, Russell first considers the cost of shipping in his eBay pricing. As a rule, he prices his eBay Buy It Now items 25% to 33% lower than his offline gallery pieces. When shipping is added, his eBay prices don't exceed fair-market value.
"This makes the property attractive for Internet sales," comments Russell.
Secondly, Russell actively negotiates with freight companies, including "blanket-wrap" antique haulers, on the behalf of his customers to get his buyers the best rates for their shipments.
"I explain in all my listings that I will shop around for the best possible price from a competent carrier," he says.
Taking this extra step, for one, ensures that his antiques arrive to buyers on time and undamaged. Equally important, it establishes credibility with seasoned collectors, dealers, and homeowners, the latter of which have limited knowledge of the carriers and little experience negotiating a quality rate.
"My shippers know upfront that I can't just have a one-off consumer price," explains Russell. "If they want my business, they know they have to stay competitive."
In the final analysis, competitive freight rates mean more successful listings for Classic Antiques and Interiors, says Russell. "If you come back with a huge shipping quote, customers just say thank you, but no thank you," he adds. "High freight costs squash the deal."
Russell doesn't sit on his hands when it comes to product merchandising, either. Instead of creating two separate inventories for his retail gallery and eBay, he's devised a novel strategy for promoting merchandise in both places. He keeps all of his property on his gallery floor, simply labeling eBay items with hold tags.
"If it doesn't sell on eBay, people come back and buy it," explains Russell. "Others go on eBay and bid on it."
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