• Gives them greater control over their cash flow, velocity, and sales volume. They get paid faster so they can turn around and buy more inventory.
• Helps them avoid Unpaid Items. The item isn't closed until payment is confirmed.
• Lets them list time-sensitive items closer to the event date. Tickets sellers know they won't have to wait for payment, so they can factor that wait-time out and list tickets closer to the event date. In the same manner, sellers can list items even as a holiday or special event draws near.

• Makes the final sales price clear. All fees including shipping and handling must be specified by sellers up front (fixed rate or via eBay's Shipping Calculator), so there are no surprises.
• Lets them pay immediately. There is no need to wait for further instructions from a seller.
• Speeds the delivery of goods. Because sellers receive the payment immediately, they can ship items to the buyer right away.

1. From the Sell Your Item form or bulk listing tool, a seller turns on the immediate payment option for Auctions with Buy It Now prices, standard Buy It Now items, or Stores listings.

2. The buyer sees text next to the Buy It Now button noting that the seller requires immediate payment.

3. After clicking Buy It Now, the buyer completes payment through PayPal-a seller must accept PayPal funds, instant bank transfers, or credit card payments. It's important to complete payment quickly. Until a buyer completes payment, the listing continues to run.

4. After payment is confirmed, the listing ends.

Learn more: Immediate Payment Frequently Asked Questions.