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It's All AboutMe!
As retailers have known for years, the secret of selling is merchandising. So put your best face forward! Your "AboutMe" page is a free billboard where you can showcase your entire line of products and make a strong first impression. And beauty is more than skin deep—an eye-catching store will sell more product.
Here are some tips for enhancing your AboutMe page:
- Don't bury your best stuff! Focus on the area "above the fold" — the screen area buyers see first before scrolling down.
- Give them some eye candy! Graphics work so use photos or graphics of items that link to actual product. Don't simply list the types of products you sell—make each picture a hot link.
- Don't lose them! Once they land on your page, don't confuse visitors with a clutter of items. Feature one item prominently — such as a "Hot Buy" or "Deal of the Week."
- Make contact! List your phone number and contact info prominently so buyers can reach you with easily.
- Keep them clicking! Organize your merchandise into a clickable index for easier navigation.
- Tell them what to do! Pepper the page with numerous calls to action such as "Bid Now" or "Buy Now."
- Don't be afraid to look slick! A well-designed, beautiful site will move more product. If you've invested in a logo or branding feature it prominently as part of your overall design.
Your "AboutMe" page is the first place buyers go when they want to find out more about the seller. But it's also your best opportunity to drive sales and cross-sell products. Don't overlook this critical selling tool that helps you stand above the crowd and increase sales.
If you want more information about how to take your eBay presence to the next level, see our Advanced Sellers Guide.
MobilePC Gets It
One look at MobilePC's AboutMe page tells you this store means business. Just about everything about this page is geared for selling, including:
- Easy to click index. The site lets you get to the products you want quickly and easily.
- Deal of the Week. It's right there—you can't miss it. Plus there's not one but two strong calls to action and a bold statement about express shipping to close the deal.
- Catchy graphics. This photo of a PocketPC is worth a thousand words.
- Strong branding. The MobilePC.com logo is featured prominently. When matched with a clean design, the entire page conveys a strong sense of credibility.
- More info is just a click away. Using a navigation bar up top is smart, especially when you include a contact button and information about your guarantee policy.
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Get ready for eBay's Dads & Grads promotion, coming to the site the entire month of June!
What is it?
A way to bring new buyers to your items: eBay will rotate merchandising graphics "promoting" the items below to our buyers for the first week of June all over the site—from the eBay Electronics portal page (www.ebayelectronics.com) to the home page!
What do I need to do?
- If you sell the items from the list below, list them on eBay for Gifts for Dads & Grads!
- Tips:
- NEW: Include the word "new" in your listing when appropriate
- BRAND: Include the brand name of your item exactly as it appears below when appropriate
- GALLERY: Most promotional graphics will link to gallery view, so list your items using our Gallery feature
- Start selling!
These items will be merchandised in eBay's Dads & Grads promotion:
| Gadgets |
Computers |
Home Theater |
Media |
Cool gifts |
Apple iPod
HP iPaq
Sony Clie
Palm Tungsten
Garmin GPS
Motorola Talkabout
Ionic Breeze
|
Sony Vaio
Apple ibook
HP Photosmart Printers
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42" Plasma Televisions
Satellite Receivers
TiVo recorders
DVD players
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PlayStation 2 consoles & games
Gameboy Advance SP handhelds & games
DVD boxed sets
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Vintage guitars
DJ equipment
Flat panel monitors
Car CD/MP3 players
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Get set for additional promotions by consulting the following merchandising calendar*:
| June |
July |
August |
September |
October |
Weddings
Summer Sports
Americana
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Summer Dollar Days
Sports
Textbooks
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Back To School
Computers
Home
|
Fall Home Sale
Fall Fashion
Fall Sports
|
Halloween
Crafts
Electronics
Holiday Planning
|
*Themes and dates subject to change
Frequently Asked Questions:
- Do I need to list my item in a special category to be included in the promotion?
No. List your item in the standard category. If you have followed the instructions above, your items should be included n the Dads & Grads Promotion. For example, an Apple iPod should be listed in this category: Electronics & Computers> Portable Electronics> MP3 Players
- How can I be guaranteed that my item will show up in the promotion?
If your item matches one of the merchandising links that is featured above as part of the Dads & Grads promotion, and if you list your item with the above criteria (NEW, GALLERY), your item should show up. However, it cannot be guaranteed that your item will show up in the promotion.
- My products do not match any of the items that will be promoted. Can I still benefit if I list my items during June?
Yes. It is expected that hundreds of thousands of buyers will be visiting eBay looking for gifts for Dads & Grads. Our "Gifts for Dads & Grads" merchandising will act as a "front door" to all Electronics and gifts listings. No matter what you list, your business can benefit from the number of people looking for just the right gift for Dad or Grad.
- I am a new seller. Where can I get more information about selling Electronics on eBay?
Visit eBay's Selling Overview by clicking here: http://pages.ebay.com/help/sellingtips.html
- I still have questions?
Visit eBay's HELP center by clicking on the "Help" box in the navigation bar at the top of every page on eBay!
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 | unitedtraders (537) United Traders
| Brand new designer threads for a stitch of the cost. That's the model Randy Hadeed used to turn United Traders into an eBay Wholesale Lots success story. Since it started selling on eBay a year ago, United Traders has seen profits grow 300%. Randy's secret? Selling large lots of new, high-quality items, efficient processing, and trusting the market to set the price.
Randy has always understood the intricacies of eBay. He started out selling antiques and was so successful eBay approached him about helping other sellers. Now he's managing a staff of twenty-five. The driving force behind United Traders' dramatic growth has been their move toward Wholesale business-to-business sales on eBay. This year, they began selling significant quantities of men's, women's and children's apparel in eBay's Wholesale Lots category, all supplied by major east coast department stores. The designer apparel is all new, with the tags still on, inlcuding names like Claiborne, Ralph Lauren, Nautica, Tommy Hilfiger and Nine West, among others. "People are always asking, ïWhat's the catch?' There isn't one. It's all quality merchandise. No gimmicks. No fine print," says Randy.
But quality product is only half the story. Randy understood early on that the most effective way to move the vast quantities of liquidation merchandise coming from his department store suppliers was to tap into eBay's army of small re-sellers looking for large amounts of inventory at wholesale prices. He offers merchandise up in Wholesale Lots, with every auction starting at $1 with no reserve price, This approach often results in 20 or 30 bids for a single listing, and ensures good returns for his suppliers as well as great deals for the buyers, who are paying 10% of retail costs in some cases. .
Randy's staff is now running over 200 wholesale auctions simultaneously. He believes one of his main secrets to success is the ability to develop a system to manage effectively. "Work flow is key from the time the tractor trailers roll in with the merchandise to the time we ship it out again." Clearly, United Traders has found a winning combination of process, product, and price, moving Wholesale Lots on eBay.
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These Business & Industrial categories had high sell through this past month. In other
words, they're hot -- try selling in them yourself.
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Must use Buy It Now and PayPal.
